PPC.
A Complete Guide for AdWords Location Targeting: Setup, Use Cases, and Results
One of the most basic strategies in making your ads relevant is setting up location targeting – determining who sees your ad based on where they are located.
AdWords Editor 11 – What’s Not to Love? 7 Reasons Why You Will
The new version of AdWords Editor is a complete overhaul of the old tool. Here are seven features that will make managing…
4 Reasons You Should Run a Paid Search Campaign With an Already Successful SEO Strategy
SEO and paid search are often viewed as mutually exclusive. But here are four reasons you would benefit from running a paid…
Negative Keywords Geek Out: Proactive and Reactive Approach
Since negative keywords prevent ads from showing on irrelevant keywords, advertisers can save significant click spend and improve overall performance of an…
Analyzing AdWords With Analytics Treemaps
The Treemaps report in Google Analytics allows search marketers to quickly spot the strong and weak areas of their AdWords accounts, helping…
3 Underused Insights From AdWords’ Dimensions Tab
These three pieces of data that can be found in the Dimensions tab often go unnoticed, but they can be extremely useful…
Bing Ads Lets Marketers Preview Bid Changes in Real-Time
Bing Ads has released a new feature that allows users to make bid changes, and see in real time if the changes…
Cut Through the PPC Clutter With One Simple Word
In addition to its many other functions, PPC can serve as inspiration for innovation. Take a look at how.
Using AdWords Scripts for PPC Campaign Management
Few understand the power of AdWords scripts, and even fewer still use them to capacity. So here's a look at how to…
How to Define, Track, and Optimize PPC AdWords ROI
For Google advertisers, 2015 stands to profit heavily from AdWords advertisements. Here's how to get the most out of it.
Bing Rolls Out Enhanced Sitelinks to Global Audiences
Now, Enhanced Sitelinks are available to Bing Ads customers in all markets, worldwide.
Taking a Closer Look at Google In-Market vs. Affinity Audiences
New features and targeting options are added all the time to the Google Display Network, so here's a deeper peek at two…
3 Simple Ways to Optimize Your AdWords Remarketing Campaign Now
While the possibilities are seemingly endless, there are a few "go-to" areas in your remarketing campaign you can analyze first when you…
5 Key Reasons Why Paid Search Should Be Part of Your Inbound Strategy
Inbound marketing is about nurturing the customer through the journey to purchase. And paid search is a strategic element of that journey.
3 Easy PPC Wins to Start 2015 Off on the Right Foot
Here are three easy pay-per-click wins you can achieve and start the New Year off on the right foot.
3 Advanced AdWords Features for a Smarter Keyword Bidding Strategy
Here are three advanced Google AdWords features you can use to find the lowest cost per click with the highest conversions.
3 Ways We Failed at B2B PPC in 2014
In the spirit of reflection as the year comes to a close, here are three PPC scenarios from the past year that…
3 Sneaky Ways to Bid on Competitor Keywords
It is possible to bid on competitor brands and get decent quality scores and traffic, so here are three sneaky ways to…
5 New Year’s Resolutions for Paid Search in 2015
The beginning of a new year can be a great time to establish some PPC resolutions to help better manage your campaigns,…
Early Holiday Paid Search Data and What It Means for 2015 Strategy
In today's fluctuating search world, marketers should turn to predictive technology to help them plan for the year ahead.
Black Friday PPC Ads Did Not Break the Internet
A look at how some brands took advantage (or didn't) of Black Friday PPC opportunities.
6 Tactics to Streamline Your PPC Reporting and Optimization
These tools will help PPC account managers simplify their monitoring processes, allowing them to streamline their campaign reporting and optimization.
Don’t Be a PPC Turkey: Last-Minute Tips for Your Campaigns
Before you leave the office to celebrate, take a few minutes to make sure your PPC campaigns are ready for the top…
Google Adds New Features to Improve Shopping Campaigns
The platform introduced a number of new additions to help users manage their ad campaigns.
Supercharge Your PPC Workflow
Supercharge your PPC workflow with these daily, weekly, monthly, and quarterly tasks.
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