- 20
- articles
- 2014–2017
- on Search Engine Watch
- PPC
- most covered
Jamie Smith
2017
How URL hijackers are disrupting banks’ PPC campaigns
A major phishing scam appears to be hijacking the paid search ads of financial and banking companies on brand keywords.…
2016
How PPC brand protection can increase clicks by 34%
Brand protection is changing. Are you keeping up?
Seven tips to squeeze more revenue from Google Shopping Ads
Even when Google removed the right-side ads in February, it didn’t dare touch the highly popular right-side Shopping ad (previously…
2015
Eight steps for an advanced PPC competitor analysis
The battle for leads, customers and revenue through PPC advertising is fierce and it’s getting harder and harder to differentiate…
3 Reasons to Stop Bidding on 90 Percent of Your Keywords
To bid or not to bid? That is the question. Use this guide to determine an effective strategy for bidding…
4 Reasons Your PPC Spying Tool Needs to Monitor Competitor Sales Funnels
Learning from larger advertisers and monitoring threats in competitors' landing pages are just two benefits of using PPC spying tools…
How to Double Your CTR with a Scientific AdWords Ad Copy A/B Test
How do you to conduct a scientific ad copy A/B test for AdWords and make sure that your test results…
5 Ways to Use Competitive PPC Intelligence to Dominate Your Competition
Here are five ways you can use competitive PPC intelligence to dominate your competition so you can drive down your…
Landing Page Lessons From Top PPC Advertisers
You still need to test to make sure you get better results, but studying landing pages from leaders in different…
7 Lessons From a Search Agency That Grew to More Than $2.5M in One Year
These lessons can help search marketing agencies or people looking to start an agency boost profits, increase client retention, and…
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