Analytics.
Microsoft Ads can track more of the sales your browser tag misses
Microsoft opens its direct sales-data connection, with duplicate counting and consent settings to check.
AccuRanker says bad Google data can make your rankings look worse
Its latest figures separate suspect search results from the data that reached customer reports.
Nearly 94% of ChatGPT visitors still visit Google, Similarweb finds
September's shared audience figures leave room for both services in people's browsing habits.
Your Data Manager uploads won’t need SHA-256 hashing from November 16
Google's notice changes the future default, while current API instructions still require hashes.
Your AI ads may feel too personal, Snapchat’s survey suggests
The April survey separates enthusiasm for AI help from comfort with brand personalization.
Netflix adds a conversion pixel, with Trade Desk audiences due in November
Conversion data feeds measurement and targeting, while programmatic audience access has a separate timetable.
Your ChatGPT traffic may be hiding in Direct
Missing source information on some ChatGPT links is complicating referral reports, while rank trackers are dealing with a separate problem in Google…
Spam in Google Analytics? Here’s what its new filter can block
GA4’s hostname allowlist gives site owners another way to filter unwanted events. Its usefulness against suspicious Singapore traffic depends on what those…
Google Trends for keyword research: What our 4-country test revealed
How to use Google Trends for keyword research before you act on it
Google Analytics launches Dashboards to make custom reporting easier
Google Analytics has launched Dashboards, giving businesses a new way to arrange their most useful numbers and charts on one screen. The…
Wave of unsolicited password reset requests hits thousands of X accounts
A widespread wave of unsolicited password reset emails has targeted thousands of accounts on X (formerly Twitter), including high-profile crypto personalities, journalists,…