AI Search.
What are AI citations? Who gets the credit when AI answers?
An AI answer can bring together information from several websites. Its citations give you a way to open those pages and check what they actually say.
AI visibility tools need to explain what we’re paying for
I want Search Engine Watch to appear in AI answers. I’m less convinced that a visibility score should decide where the money…
Firecrawl wants to pay publishers when AI agents use their content
A $75 million funding round will help expand its data partnerships, while new contributors must join a waitlist for the planned self-service…
7 free AI SEO optimization techniques I recommend after testing them for 50 clients
How to improve your visibility in Google AI Overviews, AI Mode and ChatGPT Search, starting with the pages and information you control.…
AI SEO tools for small business: 3 free options I’d start with
Google and Microsoft offer useful AI features for understanding search traffic and visitor behavior. Here is what they can help you fix,…
3 AI visibility tools for small agencies, with 2 free options
Google Search Console and Bing Webmaster Tools offer free AI search reporting. We compare their coverage and limits with HubSpot AEO, a…
Google Homepage Tests “+” Button for AI Mode on Mobile
Google is testing a “+” button on its mobile homepage that gives users quick access to AI Mode, image creation, photos, camera,…
3 best SEO MCP servers for Claude I use daily
Three official connections for retrieving search results, keyword reports and backlink data inside Claude.
OpenAI and Microsoft saw the publisher traffic problem coming, court filing says
Newly unredacted material cites internal messages, executive testimony and Microsoft data showing steep click-through declines for news sites in Copilot compared with…
Google is turning local Knowledge Panels into AI Overviews
Google is testing AI Overviews inside local business panels, giving its AI a bigger role in describing what a business does.
Reddit Answers is summarizing the Reddit out of… Reddit
A large-scale audit found Reddit's AI search favors already-visible comments and strips much of the first-person voice from the experiences it summarizes.
Anthropic merges Claude Cowork into Claude chat
Claude users will no longer need to choose between regular chat and Cowork for more complex tasks.
New Google Ads Spend Benchmarks feature will put peer pressure on your budget
Google’s new Spend Benchmarks report shows how your ad spend compares with similar businesses. But the first public example suggests advertisers should…
Gemini 3.8 Live makes Google Search more useful and clicking websites less necessary
Google is upgrading Search Live’s conversations and language switching, giving publishers another reason to examine what happens to the web links beside…
OpenAI’s Sponsored Agents turn ads into chats—and could reshape paid search
The limited US pilot lets shoppers question a business-sponsored AI agent before visiting the advertiser’s website.
Profound raises $180 million to move beyond AI search tracking, reaches $1.8B valuation
The $1.8 billion company is expanding into content production and advertising, giving marketers more to assess than how often a chatbot mentions…
I tested 5 free ChatGPT alternatives. One invented facts with confidence
I put five free AI chatbots through the same tests for writing, fact-checking, image analysis and speed. Most had clear strengths; one…
Anthropic admits Claude can make copied text look original
Anthropic admits Claude can copy text without marking it as a quote. Its Fable 5.1 guidance exposes an extra editing burden for…
You can now opt out of AI training in Cloudflare without blocking Google
Cloudflare’s new “Disallow AI Training” setting lets website owners refuse model training without shutting out Google’s search crawler. The company announced its…
Microsoft tells advertisers they’re responsible for AI-generated ads
Microsoft Advertising says advertisers remain responsible for the AI-generated content in their campaigns, including when Microsoft’s own tools create it. Its guidance…
OpenAI tests ChatGPT ads that skip the advertiser’s website
OpenAI is testing ads that open a conversation with a brand’s AI agent inside ChatGPT, giving advertisers a way to handle customer…
Google tests payments for content used in AI answers, but pricing remains unclear
Google is testing payments to publishers whose content helps produce answers in Gemini, AI Overviews and AI Mode. Participants can see their…
Microsoft Copilot prompts users to sign in mid-response
Microsoft Copilot is showing users a 'Please sign in' message partway through responses, another sign that Microsoft is pushing users toward account…
Looking for an llms.txt generator? You probably don’t need one
Google says the file does not improve your search visibility. Here’s what generators actually do, when the file is useful, and how…
What is query fan-out? Explained in plain English
Query fan-out is when an AI search system takes your question and runs several related searches to help answer it.
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