Reporting live from Connect, our two-day search event in Miami, here’s the second in a series of posts summarising a few of our sessions, covering either organic engagement or paid search innovation.
In news that will possibly contradict what you assumed about display advertising, in 2016, digital display ad spending will surpass search ad spending in the US for the first time ever.
Here I'll be showing you three areas you may not be thinking about, that ultimately impact your customer’s journey – even though they’re a little off the beaten path.
With paid search, the New Year is a great time to reflect on things to improve with your campaigns. Here are four easy resolutions that you should not have trouble keeping.
A compilation of the most popular articles from Search Engine Watch guest contributors in 2015.
Are there technically ways to get around having a dedicated Thank You page on your site? Sure, it's come time to quit taking short cuts and get yourself a dedicated landing page. Here's why.
Nobody’s perfect and heck, let’s be real, B2B PPC can sometimes be even more challenging and have even more gray areas than B2C.
In which we take a look at the experience of searching for a product, looking at a brand's paid search ad for the item and its subsequent landing page, all from a customer’s point of view.
Why do brands bid on their own brand terms? Is it a good idea, or a bad one? Aren’t you just paying for traffic that you’d otherwise get for free?
If you want to avoid the crowds on Black Friday, avoid shopping between 2pm and 4pm. At least, thats what Google's location data says.