Predictive search is nothing new, but as YouTube has grown to the second-largest search engine, it's spread to video. Does that help it? Experts say yes, both in direct and indirect ways.
Analyzing fake views for major video portals, a team of European researchers found that YouTube's fraud detection is by far the most sophisticated - but it still charges for those views.
Video interviews with industry authorities are an effective way to encourage more linking and sharing for your site. Consider this strategy for creating content to attract quality links.
Google is following Bing and Yahoo in testing video ads in its search results. Though it's behind the competition, will its YouTube ownership and analytics offerings help it pull ahead?
Google introduced 360-degree video ads on YouTube today that will allow advertisers to engage with their target audience in a new way.
If you're thinking about adding video to your PPC strategy, you're not alone! Here are some tips for easily adding video to your AdWords account.
YouTube's first 10 years have produced some great ads, and in conjunction with The Webby Awards, viewers recently got to chose their favorites.
Video content can be an important part of a rounded content strategy, but it can also cause serious SEO problems. Here are four ways your video content can cause engagement problems, along with how to keep that from happening.