How to find a PPC management solution for your business
Notes from personal research looking into PPC management solutions, both agencies and softwares, for our company. From demos, audits, and consultations.
Backlinks vs social shares: How to make your content rank for different SEO metrics
A new study by Kaizen has revealed that content that performs well for backlinks does not necessarily perform well for social shares and vice versa.
Excel Fuzzy Lookup for SEO: Effortless 404 and site migration redirects
Fuzzy Lookup is an Excel add-in that can be a clever solution for automating SEO tasks. Here's how you can use it for 404 and site migration redirects.
How to pick the best website audit tool for your digital agency
What exactly agencies need when it comes to website audits and what to look for in choosing a tool. Five specific recommendations, screenshots, examples.
How to speed up SEO analysis: API advantages for SEO experts
All you need to know about using APIs for better, more productive SEO tasks -- content curation, keyword analysis, link monitoring, site performance, etc.
Common technical SEO issues and fixes for aggregators and finance brands
Simple technical SEO issues on reliable comparison sites can hamper customer experiences. Here are six of the most common issues and their solutions.
Using Python to recover SEO site traffic (Part two)
In this edition, we dive deeper into how your SEO site traffic can recover from a site migration using Python, resourceful code snippets and tools.
Faceted navigation in ecommerce: How it helps customers and SEO
80% of users admit that a poor search experience can make them leave a web store. How faceted navigation in ecommerce can make or break their experience.
Semantic search for Google Ads: What it is and why it matters
Understanding match types is key if you want to benefit from semantic search. How to craft your Google Ads' strategy to target the right searchers.
Eight tips to getting your videos ranked on YouTube in 2019
With 400 hours of video content uploaded every minute, how do you ensure yours stands out and attracts viewers? This article will help you crack the code.
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Older Posts
Marketing automation for search: Five time-saving strategies
Five strategies to help digital marketers speed up recurring tasks and have more energy to focus on meaningful work. Scripts, excel, bidding, and more.
A primer to forecasting the value of SEO
If there’s one thing that’s universally accepted, it’s that the results of SEO are unpredictable. An overview of SEO forecasting methodology and measurement.
How can brands use SEO to capture new users and markets?
For large websites like ecommerce, there can be an overwhelming amount of data. Here's how to pull and audit your search data to know where to grow next.
Facebook dynamic ads: A beginner’s guide
A step by step guide (with lots of pictures) for getting started with Facebook dynamic ads. How to set them up, and tips for using them successfully.
Eight social media trends that will make 2019
Change is the one thing constant about social media trends. With so many things influencing behavior, find out what will make your audience tick in 2019.
Drive customer retention with Google Dynamic Remarketing
The internet has 4.1 billion users and you're missing out if you're not retargeting. Learn the art of customer retention with Google Dynamic Remarketing.
A quick guide to SEO in 2019
This year, SEOs will need to double-down in understanding four key areas: mobile, structured data, relevance, and accessibility.
Luxury marketing search strategy, Part 1: Consumer mindset
Why do we buy luxury brands? A look into the psychology driving our purchase decisions -- and how search marketers should therefore think about strategy.
