How did the 2018 SERP changes impact organic search?
How did the 2018 SERP changes impact organic listings? More importantly, how should you react? The year of updates in review, and tips to respond to each.
Data: Local search trends from 2017-2018
Key local search trends and tips based on data from more than 300,000 customer business locations active from Jan 1, 2017 to Dec 31, 2018.
Google Search Console for small businesses [Video]
Looking for some tips on Google Search Console for small businesses? The latest update brought three new features that can help you out.
How to automate yourself to success in PPC
Looking for how to automate PPC in 2019? Here are the essential do's and don'ts of bid automation and content creation in Google Ads.
Google Activity Cards: Inviting users to be better connected with their past search activity
Google activity cards, released Jan 9, are the next step in the company’s journey toward making the SERPs even more intuitive, tailored, and useful.
How to scale your social media marketing to build traffic and leads
Scaling social media can be risky because it's about human connection. Here are 3 pieces of the puzzle you should scale -- and two things you shouldn't.
Voice search optimization guide: Six steps for 2019
71% of us would rather search via voice assistant than by physically typing in queries. Here are the six most important steps for voice search optimization.
Top skills for PPC, Paid Search, and SEM Specialists in 2019
A new SEMrush study analyzed more than 4,500 PPC job listings around the world. Here were the top skills for PPC, paid search, and SEM for 2019.
PPC advertising: Eight questions your boss will ask
Trying to convince your boss that PPC is the right move for your business? Here are eight PPC advertising questions she's likely to ask you.
What were Google’s biggest search algorithm updates of 2018?
A visual representation of Google's biggest search algorithm updates 2018. This infographic highlights each major update, its date, and its implications.
Reports
Older Posts
InMarket Audiences: How to find consumers in research mode
InMarket Audiences allow marketers to find users who are currently searching for products or services similar to yours, based on past search behavior.
Google Ads conversion rates by industry: How do you compare?
See how your Google Ads conversion rates stack up against industry averages. Data based on 14,197 US accounts, representing over $200 million in spend.
Google PageSpeed Insights tool: Tips to score 100/100
The Google PageSpeed Insights tool analyzes your site's front-end performance and offers optimization suggestions. Here are 8 tips for getting 100/100.
4 Ahrefs and SEMrush alternatives that bring innovation to competitive analysis
You can never have enough of SEO research tools. 4 great Ahrefs and SEMrush alternatives / supplements are Serpstat, Rankedy, SpyFu, and CognitiveSEO.
Search industry news and trends: Best of 2018
A roundup of fan favorite articles on search industry news and trends from 2018. Feat: alternative search engines, algorithm updates, free courses and more.
SEO tips, tools, and how to’s: Best of 2018
A roundup of fan favorite articles on SEO tips and tools from 2018. Feat: Google Analytics guides, meta tag tutorials, SPAs, keywords, local SEO, and more.
Facebook is expanding into Search Ads. What will this mean?
Facebook has decided to test Search Ads in selected industries in the US and Canada. What does this experiment mean for the search advertising industry?
How to start your freelance SEO career
Thinking of starting to put your SEO skills to good use as a side gig? Here are some tips and resources for how to start a freelance SEO career.
