Q&A with SAP on digital transformation and search
Last week we spoke with Siddarth Taparia, SVP and Head of Marketing Transformation at SAP. He argues that digital transformation is preceded not by technology but by people, and shares what SAP is doing to ready themselves for the future.
Types of Google link penalties to avoid for your website
Review of the main types of Google Link penalties and how to avoid them when implementing new link strategies on your website.
Q&A with Google on the future of search
Q&A with Juan Felipe Rincón, Global Lead of Trust & Safety Search Outreach at Google, to discuss his role and the future of search.
How to blend performance and branding for a Q4 boost
Digital marketers looking to scale revenue and new customers this holiday season will need to incorporate some branding strategies. This post breaks down channels to test for branding and how to measure their performance.
What is social media listening (and how it can help your SEO)
Social media is needed for a full and healthy SEO strategy. But in what way? How can we get the most out of social media while not getting sucked in and spending half of the working day scrawling through Twitter? Social listening is the key.
Why PPC and SEO need to work together
How do you find the right blend of PPC and SEO, ensuring you get the most out of both? This article sets you up for success.
How to get your digital marketing organized and motivated
Digital marketing can be quite overwhelming. There are too many interconnected pieces to put together and there are too many simultaneous processes to keep an eye on. Here are a few tools for you to go from planning into implementing.
Hey Siri, how do I responsibly invest in voice-activated technology at work?
Voice-activated technology is here and more accessible than ever before. Globant released a new report with data around the rise of voice, and how businesses can strategize for it.
Q&A with Adobe on the future of search
Prior to his panel discussion on Google, Amazon, Bing, Facebook, Pinterest, Twitter, and Adobe at The Transformation of Search Summit taking place in New York on October 19, we caught up with Pete Kluge, Product Marketing Manager at Adobe for a quick 5-minute preview.
Link building in 2018 (and beyond): 6 techniques that work
Six link building techniques that are still working in 2018 and will be just as effective in the foreseeable future.
Reports
Older Posts
What Google’s E-A-T score means for ecommerce
When it comes to ecommerce, shopping pages are of primary concern, and E-A-T functions differently for them than it would for a blog post. A high quality ecommerce site doesn’t just feature authoritative text, its features and functionality are built with E-A-T in mind.
Marking 10 years of DuckDuckGo: from search engine to privacy company
We mark 10 years of DuckDuckGo: from search engine to privacy company. DuckDuckGo doesn't track searches, doesn't create user profiles, and shows the same results to everyone. It reveals pages on which you'll be tracked and scores them for privacy. In light of recent privacy scandals, we may just need more companies like DuckDuckGo, who are working to make the internet a safer, more transparent, space – one that is led by the rights of users, rather than the desires of advertisers.
Best tools for monitoring backlinks
A great link building strategy works wonders for the SEO performance of a website. If not monitored properly, the presence of bad quality links on the website can ruin the online reputation of the site as it can be identified as a black hat SEO move. In this post, we review some of the top SEO tools for monitoring backlinks.
7 Off-page SEO techniques to build your website’s reputation and visibility
Tips for moving beyond internal SEO to build links and reputation across external sites.
Page title optimization – the Holy Grail
Crafting a good page title is a must-have skill for anyone aiming for high SERP conversions. They help search engines understand what your page is about and determine first impression of visitors. Here we cover best writing practices for page title optimization.
4 warning signs AdSense is ruining your contextual advertising strategy
Before assuming AdSense is the best monetization partner for you, consider these four warning signs—you may need to re-evaluate your strategy.
Getting personal with SEO: how to use search behavior to transform your campaign
In order to meet the needs of today’s consumers and a more intelligent digital market, creating value in optimization campaigns requires innovative thinking and a personalized approach. Adverts, landing pages, and on-site messages that feel tailor-made are becoming the norm for many brands, contributing to higher response rates, visibility, and value.
How to scale content production to capture the long-tail opportunity
From developing a network of freelancers to establishing reliable processes, we cover best tips and strategies for scaling content production.
