Five of the most interesting SEM news stories of the week
Welcome to our weekly round-up of all the latest news and research from around the world of search marketing and beyond. read more ..
Dennis Publishing’s Paul Lomax on adblocking and ‘anti-ad zealots’
The growth of adblocker usage is one of the major problems affecting publishers today, as it has the potential to cut into ad revenues which many rely on. read more ..
Taking your analytics practice to the next level
As both a Googler and ClickZ team member, I recently attended and participated in the always-inspirational ClickZ Live New York event. read more ..
How to achieve face-melting content marketing ROI
Jason Miller knows a thing or two about content. He’s the Senior Content Marketing Manager at Linkedin, who presented a session titled “How to Achieve Face-Melting Content Marketing ROI” at ClickZ Live NY last week.
11 extraordinary uses of Augmented Reality (AR)
Jess Butcher, the director and co-founder of augmented reality app Blippar, is speaking at our Shift London event in May, so to prepare for this occasion, we thought we’d get fully immersed in the world of AR.
17 fascinating stats about beacons and location marketing
We've pulled together as many stats relating to beacons as we could possibly find, many of which should provide fuel for the conversation and maybe aid your own location marketing strategy.
10 secret ingredients of a 10x marketer
What attributes make for a brilliant marketer?
Do 50% of adults really not recognise ads in search results?
Around half of adults are unable to recognise ads in Google's search results, according to a survey.
Beyond local SEO: Greg Gifford on how to win the visibility race
Last Friday at a packed-out Brighton SEO conference, expert local search consultant Greg Gifford delivered a fast and furious presentation on the secrets ... read more read more ..
The convergence of SEO and UI goals for mobile users
Mobile devices are the new norm. We do everything on them from making dinner reservations, finding a date, managing our bank accounts, to hailing a ride. Mobile has changed the very foundation of how consumers communicate, connect, and discover online.
Older Posts
What’s the difference between responsive, adaptive and mobile-friendly sites?
Mobile adaptive sites and mobile responsive sights are the same, and both are synonyms for mobile-friendly... right? Not quite. Here's a breakdown of the differences.
How to optimise your page images to increase site speed
Google’s official slogan is “Don’t Be Evil”, but it’s long been rumoured that the company has a second, internal motto that they tend to keep under wraps: “You’re either fast, or you’re f***ed.”
Smarter digital assistants and the future of search
The dream of an ultimate personal assistant isn’t a farfetched sci-fi fantasy like the interactive computing systems in Star Trek. It’s technology available today already being applied to search engines.
What are featured snippets and how do I get them?
Rob Bucci, the CEO of STAT, delivered a fascinating talk at BrightonSEO last week about the mystery of featured snippets, using his observations after ... read more read more ..
Five useful ways to create content for service and product pages
If you need some help figuring out how to invent new ways to create content for these pages, check out some of the ideas below.
Five of the most interesting SEM news stories of the week
Welcome to our weekly round-up of all the latest news and research from around the world of search marketing and beyond.
The dangers of ‘Googlizing’ your site
By optimizing your website for Google, you could be sabotaging your site for Baidu in China and Yandex in Russia and Eastern ... read more read more ..
Understanding our love of visual content
We are experiencing an omnipresent visual domination lately and it’s not expected to change any time soon. So what makes us love visual content?
