Four tools to build a smarter and more up-to-date in-house marketing team
The SEO community has been fighting with low-quality, outdated and simply incorrect content for ages. How to educate yourself as well as your team in this abyss of misinformation? Here are four tools that can help solve these problems.
Why SEOs can’t afford to wait around for a mobile-first index
SEO and performance marketing agency BrightEdge today released a new report which sheds light on the steadily widening gap between mobile and desktop search. I spoke to Erik Newton, VP of Customer Marketing and Head of SEO at BrightEdge, about the report’s findings, Google’s mobile-first index tests, and how SEOs can adapt their strategy.
The best SEO influencers and resources to follow
The SEO industry has spawned a vast array of influencers, dispensing invaluable insights that businesses can apply to their own strategies. With luminaries like Rand Fishkin, Danny Sullivan and Matt McGee announcing their departures from the scene in the near future, who should SEOs follow for advice and best practices? Here are some of the best experts and resources in the industry right now.
5 ways to identify potential featured snippets to rank for
Have you been wondering how to start owning Google’s featured snippets for your brand? The first, and most important, step in earning featured snippets is understanding how to identify “snippable” opportunities. Here are five ways to identify those opportunities.
How to escape Google’s filter bubble
Over the years, Google has greatly increased the extent to which it tailors results to the user, with the aim of improving accuracy and relevance. While this can be helpful and convenient, many users find it disturbing - or unhelpful to their efforts in getting their site found by a wider audience. Here, we look at how, as a user, you can escape Google's filter bubble - and as an SEO, how you can penetrate it.
The 15 best Google Chrome extensions for SEO
Google Chrome has taken a dominant position as the world’s favorite desktop browser, and it can be customized using tens of thousands of downloadable browser extensions. Among these are hundreds of SEO-themed extensions which can assist SEOs in every part of their work. Here are our 15 favorites.
Why site speed is as important as ever on the visual web
As the internet has become a more important part of our daily lives, our online experience has evolved and we prefer much more visual content. But visual content, and its associated massive file sizes, slows down websites. Here's why SEOs shouldn't overlook this as an issue, and what can be done about it.
Switching to HTTPS: Is it really worth it?
Ever since Google made the announcement that HTTPS is a ranking signal, there has been a lot of discussion around that extra ‘s’. While there are clear benefits, there is also a lot of nervousness around actually making the switch. So is it really worth it?
How to optimize your content for Q&As
Google's Featured Snippets and the rise of voice search has made optimizing content for question-based queries more important than ever. What can search marketers do to ensure their content gets found?
7 things to consider when choosing an ecommerce platform
With ecommerce growing rapidly year-on-year, it's essential for online retailers to have the right technology to underpin their strategy. But with so many platforms now available, how can you tell which one is right for your business?
Reports
Older Posts
6 ways to market your local business online (beyond Google Maps)
Local businesses have lots of great opportunities to use digital channels to their advantage. Here are a few actionable ways to promote your local business online apart from the most important (and the most obvious) one: Getting verified on Google Maps!
Does it matter what department your SEO team is in?
Whether in an agency environment or inside a business, your SEO team is affected by where it’s placed within the organization. So what are the options for where you locate your SEO team?
A world without “(not provided)”: How unlocking organic keyword data leads to a better web
For close to six years, marketers have been forced to deal with a lack of visibility over their organic keywords. But data analysis and processing have come a long way since 2011, and one company believes it has found the solution to “(not provided)”. We talk to Keyword Hero, the start-up that set out to solve “(not provided)”, and Rand Fishkin, who believes that reclaiming organic keywords will lead to a better web.
8 ways of using collaborative tools to effectively manage remote teams
The remote workforce is growing exponentially, and corporate global companies and first year startups alike are turning to remote teams to get the job done. The question, however, is how do you manage your remote team as effectively as your in-office team?
How brands’ domination of paid and organic search has changed with the evolution of search
With mobile search now accounting for 60% of total search volume and 20% of searches coming from voice, it is easy to say the last few years have really escalated things in the search realm. And given all the changes in the search landscape, it is more important than ever to understand how your brand’s strategy aligns.
Mobile SEO: The 3 areas that really matter for SEO performance
Mobile SEO is distinct from its desktop counterpart in significant - sometimes very subtle - ways. As mobile usage continues to grow, user behaviors and expectations change too. In this article, we'll look at three categories in which mobile SEO stands apart, with practical tips to help marketers drive improved performance in each.
Google’s constantly evolving search experience – and how it changes the game for local SEO
The importance of local SEO cannot be understated when you consider the dominance of mobile and the sky-high user expectations of being shown the most relevant results - and Google clearly recognizes this. Here's how recent Google innovations like Jobs by Google, Allo and Google Reserve are changing local search.
7 more tips to improve your content creation
How can you improve your content creation? In Part 2 of our two-part series, we look at seven more actionable tips to improve your content marketing efforts.
