Why search marketing matters in 2018
Consumers are ignoring the mass of email and seeking out businesses on their own terms -- when and where they want to look. Search marketing gets you found.
The comprehensive guide to voice search keyword research
With voice usage growing, marketers need to understand how their audience is using this technology and how they can adapt to meet the new challenges it brings.
How voice queries are showing up in search data
The rise of voice search is no secret, and many companies are still wondering how to address it. When it comes to search data, how can we monitor which queries are from voice? In this article, Jason Tabeling shows how he finds insights into voice search from his own company's data.
7 common SEO mistakes most WordPress bloggers make
What not to do: WordPress mistakes that can negatively affect your blog's SEO.
The end of Google+ after a data breach and how it affects us
Google has decided to shut down Google+ after discovering a data breach. How should marketers and SEOs react to the news?
Is hiding paid backlinks from Google actually possible?
Backlinks are a great way to boost your website's ranking. Paid backlinks are a great way to get caught right in the unethical act. Here's why you can't get away with it.
Google data breach + Berners-Lee’s Solid — is the power shifting?
Yet another data breach--now from Google. We trace the trajectory of the WWW, Tim Berners-Lee 's recent post on Solid, and if the power will finally shift.
A cheat sheet to Google algorithm updates from 2011 to 2018
Google makes changes to its ranking algorithm almost every day. Some of them remain unnoticed, others turn the SERPs upside down. This cheat sheet contains the most important algorithm updates of the recent years alongside battle-proven advice on how to optimize for these updates.
On-site SEO for international brands, do’s and don’ts
Do's and don't of how best to do SEO for your international sites. Everything from details of keyword search to implementing “hreflang” with HTML tags, HTTP headers, and Sitemap.
Dragonfly: What we know about Google’s possible plans to re-enter China’s search market
Separating facts from speculation on recent reports of Google re-entering China's search market. What do we know, and what can we reasonably expect from Google in China over the short and long term?
Reports
Older Posts
How to drive clicks through effective meta descriptions
Six ways to write better meta descriptions to generate more traffic to your page. Meta descriptions are sometimes overlooked in catchy titles and compelling, keyword-heavy content, but are just as key to snagging readers' attention.
4 specific strategies for finding LSI keywords that’ll boost your SEO
LSI (latent semantic indexing) keywords can be highly advantageous for boosting SEO. Here are 4 tips for finding the best ones to use.
The State of SEO survey highlights – SEO enters the mainstream
In a survey of 30,000 UK marketers of their views on SEO, it seems SEO is entering the mainstream.
Round up of all things SEO @BrightonSEO
Notes from BrightonSEO 2018: an overview of the sessions, quotes for participants, and key takeaways from the event.
How to migrate web hosts without losing SEO
A step-by-step guide one how to choose your new hosting platform, create a backup, migrate your web host, and update DNS records without losing any SEO value.
How to make the most of internal linking for higher rankings and improved organic search visibility
A how-to guide on internal linking, with code snippets and tools, to get higher rankings and improved organic search visibility for a website.
How WordPress errors can negatively affect your SEO
An overview of the most common WordPress errors, what they are, and how they negatively affect SEO: 404 not found, 500 internal server, 502 bad gateway, 504 gateway timeout.
The rise and fall and rise of SEO: notes on Brighton SEO 2018
Notes from Brighton SEO 2018: the ups and downs of SEO over the years, and what to expect at this year's sessions.
