Factors that influence your website’s credibility
Your online website is the digital portrayal of your business so it's important to investigate the factors that give it credibility.
The Transformation of Search Summit: Strategies and tactics to harness the next generation of search marketing
Combining the expertise of Search Engine Watch, ClickZ and Catalyst (part of GroupM), this exclusive one-day event provides a unique view of the transformation of search marketing and the changing role it plays within a customer's path to purchase.
Emerging technologies present huge opportunity for content marketing
Are marketers stuck in their ways? Why a lack of uptake in emerging trends is good news for the brave.
The SEO challenges of an ecommerce website
For an ecommerce website, it is easy to get things wrong when it comes to SEO.
Audience expansion and discovery: how to get ahead
Sana Ansari discusses some of the ways you can find additional, relevant audiences to push paid social performance and scale.
Artificial intelligence for marketers
In this editorial from Amanda DiSilvestro, she puts the case forward for AI as an essential tool for search marketers.
Keyword stuffing is terrible for your SEO. Here’s what to do instead
Once-upon-a-time, keyword stuffing was a relatively successful SEO strategy. However, today stuffing a keyword into your content too many times can actually knock the stuffing out of your search rankings, or even cause your content to be removed from search listings entirely. Kim Kosaka explains.
How to organize your keyword lists
Keyword research is a fundamental tactic that can completely transform the overall marketing strategies of those who take it seriously. Ann Smarty explains
What to consider when selecting marketing channels
Selecting the marketing channels to use is a complex decision – there’s no one-size-fits-all formula for distributing your product. Whether you’re just getting started or you’ve been in business for a while, it can be difficult to find effective ways to reach your target market.
Gamification: here comes a new challenger
We look at what gamification means for a business and check some of the best examples around.
Reports
Older Posts
Google Shopping and how to capitalize on your new shop window
Google Shopping has been growing in prominence in the search results, which is no surprise given the attractiveness of the image-based ads ... read more
Six mistakes emerging brands make that affect their SEO
We look at the six common mistakes that emerging brands are especially prone to make and can negatively impact their search engine performance.
A guide to redesigning a website without affecting SEO
SEO needs to be maintained throughout the lifecycle of your website and during a redesign, writes Pawan Sahu.
Facebook launches video marketing tool
Facebook’s Brand Collabs tool promotes business to creator networking and new types of video.
How to keep your ecommerce site error free
Let's talk about what you need to do in order to keep your ecommerce site error free, starting with some tools, then walking you through some processes.
The end of DoubleClick and Adwords? Google simplifies its branding with Google Ads, Marketing Platform and Ad Manager
Google is rebranding Adwords and DoubleClick. How will these changes affect us? Here’s everything you need to know.
Writing SEO meta descriptions in 2018: best practice across mobile and desktop
We review how to write meta descriptions in 2018.
How to monitor your competitors’ content marketing efforts
Competitor monitoring informs content marketing strategy, inspires more content marketing tactics and helps you prevent content marketing mistakes.
