Video SEO: New tool by Trint helps make spoken words in videos crawlable
June 13 saw the release of a new tool by London-based company Trint which can assist the crawlability and visibility of video content in search engines by automatically attaching transcripts using AI.
Five backlink analysis tools agencies should try out
Tools that can help benchmark your clients' link quality against competitors, monitor backlinks, and discover partnership opportunities with other websites.
Five things to do on a small digital marketing budget
I’ll walk you through a few important tactics like retargeting site visitors and purchasers, mid-funnel remarketing, and more of these tips to utilize.
It’s time we rethink how we measure influencers for SEO
Companies rely on "reputation", followers, and engagement. Social Chain opened marketers' eyes to the murky world of follower deception.
Google’s How News Works, aimed at clarifying news transparency
In May, Google announced the launch of a new website aimed at explaining how they serve and address news across Google properties and platforms.
How to make online reviews one of your most powerful SEO weapons
The importance of online reviews is undeniable. Let’s talk about a few big ones in making online reviews one of the strongest weapons in your SEO arsenal.
Regulation in the SEO industry – Impossible or essential?
This is something I’ve been mulling over for a while. I threw the question out to SEO Twitter, and was surprised and impressed by the volume of responses.
Exclusive interview with Craig Campbell: Golden nuggets every SEO needs to know
SEO expert Craig Campbell shares his experience on digital and flipping websites, pro tips, mistakes to avoid, conferences, and a lot more!
How to understand searcher intent to boost SEO rankings
It’s important to think about the search intent of potential customers. Explore user intent and learn to use this complex system to improve website ranking.
How to master technical SEO: Six areas to attack now
It’s challenging to cover every technical aspect of sites as hundreds of issues may need fixes. Six extremely beneficial areas with actionable tips covered.
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Podcast SEO 101: How to optimize your podcast for search engines
Google announced that podcasts will start showing up in SERPs. "Podcast SEO" is a great opportunity to build an audience through search traffic.
Image optimization for SEO: Everything you need to know for success
Basic image optimization tips that anyone can apply for any type of site, even WordPress. Lots of facts, stats and screenshots included.
A guide to implementing Google’s “How-to” schema
"How-to" snippets provide step-wise instructions directly in SERPs for instruction-based queries. Understand schema types, errors, and more with examples.
The fall of ad copy, long live ad copy
Average users only spend a few seconds to navigate SERPs. They won't spend time reading your ad copy specifics, regardless of how fascinating it might be.
Goodbye to average position on Google SERPs
Average position is misinterpreted as a metric that shows the actual position of ads on SERPs. How to accurately gauge the true page position of your ads?
Your new secret weapon for better and robust analytics
Marketers are choking under a data avalanche. Is there a tool that cuts through the data noise, ignores vanity metrics, and focuses on numbers that matter?
The middle ground for single keyword ad groups (SKAGs)
SKAGs is the practice of placing single keywords in an ad group. With Google’s user intent evolution, is it still worth it?
Don’t let unwanted automated ad extensions keep you up
By default, campaigns on Google and Bing automatically show dynamic ad extensions. Quick fixes on how you could remove or manage them.
