Five most important search marketing news stories of the week
Welcome to our weekly round-up of all the latest news and research from around the world of search marketing and beyond.
Understanding FTC guidelines for influencer marketing
The FTC is cracking down on brands that aren’t following the rules and regulations for influencer marketing. Where they are and aren’t enforcing these rules, though, has left many confused.
Google Home Services ads come to mobile search (then disappear again)
A trial of Google Home Services (GHS) ads on mobile is the clearest sign yet that Google intends to roll the GHS beta program out to the mobile platform and an insight into how it might look when it happens.
Instagram interaction rate has decreased by 33% since 2015
Instagram may be among the most popular social platforms, but this doesn't mean the interaction rate cannot be affected by the increasing number of brands joining it.
10 most shared Christmas ads of all time, shockingly not *too* dominated by John Lewis
Look, it’s November. There’s no getting around the fact that for the next 52 days you’re going to be pounded with Christmas stuff. This is your life now. But you’re marketers, YOU CHOSE THIS.
How to deal with attribution fraud
While ad fraud has become part of every marketer’s vocabulary, attribution fraud - the practice of gaming outdated attribution models to justify self-serving means - has mostly been ignored up until now.
Guide to Google ranking factors – Part 9: outbound links
This week in our series of Google Ranking Factors: outbound links.
Worldwide mobile internet use surpasses desktop for the first time ever
Mobile and tablet devices accounted for 51.3% of internet usage worldwide in October compared to 48.7% by desktop.
How to get started with online reputation management
Online reputation is important for every business and social media has only escalated the need. But how can you filter the noise to maintain a positive reputation?
All you need to start your new online venture: 10 tools & 10 useful resources
Are you starting a new online business? It's always overwhelming! Here's your ultimate resource list to help.
Reports
Older Posts
Three reasons you might not need Google AMP after all
Mobile devices currently account for more than half of all internet use on a global level, and yet, many websites are still not mobile-friendly.
Is Amazon the go-to search engine this holiday season?
When you’re looking to finish off your holiday shopping list, what search engine do you go to? Amazon or Google?
Publishers are struggling with AMP page monetization
The Wall Street Journal is reporting that many publishers using AMP are seeing these pages generate substantially less revenue than their non-AMP mobile pages.
Complete guide to keyword research for SEO
A complete, detailed guide to keyword research for SEO, including where to begin and what tools you'll need.
Mobile paid search has increased by 134% since last year: stats
There has been an increase of 20% in the YoY growth of Google search ad spending in Q3 2016, while paid search mobile phone spending has increased by 134% from the past year.
Interview: Can you forecast SEO? Sastry Rachakonda says you can
In the world of search engine optimisation, there are a wealth of tools which produce analytics and SEO reports after changes have been made to your site. But what if you could predict how your site's ranking would change before you’d made any alterations?
Five most important search marketing news stories of the week
Welcome to our weekly round-up of all the latest news and research from around the world of search marketing and beyond.
Paid search click-through rates have risen 38%
According to data collected in Q3 2016, paid search CTRs have risen 38%, mainly in thanks to Google killing off its right-hand-side ads back in February.
