Here we’ll be taking a brief look at an excellent presentation from The LEGO Group’s Head of Global Search Marketing Luis Navarrete, covering how LEGO used the power of social, search and old-school PR to make a success of its Kronkiwongi campaign. read more ..
As of 2014 we know 55% of teens and 41% of adults use voice search on a daily basis. Now with virtual assistants like Siri, Alexa and voice recognition technology from Shazam and SoundHound, the number of users adopting voice search is only increasing, and the technology for understanding humans is advancing as well. read more ..
The right PPC tools will save you time, provide crucial insights, inspire you, and ultimately make more money for your company or your clients. If you're ready to take an evolutionary leap of your own, check out this list of 29 amazing PPC tools you need to try this year.
A large study of almost 10,000 people found that ad viewability affects ad recall, but goes on to state that it should not be a KPI.
Let’s look a little closer at what I believe the issues to be with AdWords' new offering, and I’ll end on a positive note by highlighting something interesting that Smart Goals is doing.
Every year, roughly 110 million households (46% of Americans) tune into the most iconic football game of the year. When consumers have ... read more
Connect was the first of our brand new search marketing events, focusing on the user and their journey. For those of you who missed out on the fun, I've collected together all the most insightful quotes right here...
It is innately good to see your brand #1 on a search page but I wanted to take a look at the differences between the top and side position. How does the rank of your ad impact its results?
Reporting live from Connect, our two-day search event in Miami, here’s the second in a series of posts summarising a few of our sessions, covering either organic engagement or paid search innovation.
While our editor Christopher is busy sunning himself in Miami at SEW Connect, I’m left with the task of this week’s round-up of ... read more
Reporting live from Connect, our two-day search event in Miami, here’s the first in a series of posts summarising a few of our sessions, covering either organic engagement or paid search innovation.
Planning and budgeting for your promotional campaign at the very start of your mobile project is critical to success. It doesn’t matter ... read more
This article was originally published on our sister site ClickZ, but it’s so helpful we thought we’d share it here too. Our beginner’s ... read more
This article was originally published on our sister site ClickZ, but it’s so helpful we thought we’d share it here too. No ... read more
What do the autocomplete results for the UK’s political parties tell us about the the corporate and political world, and how are they corrupting your search results?