Pump the brakes: SEO and its sweeping statements
Search Engine Optimization is an imperfect science, and the sheer amount of sometimes contradictory information available about Google updates and SEO best practices has led to a tendency for knee-jerk reactions and sweeping generalizations among the community. Here's why you don't need to panic.
5 essential aspects of technical SEO you cannot neglect
The art of SEO lies in helping customers find your relevant, helpful content when it would benefit them and then creating a pleasant experience for them while they visit your website. Hence, it is vital that marketers do not neglect their technical SEO. There are a few strategies in particular that we believe brands should be paying close attention to to get their site in front of their competitors.
What do we know so far about Google’s new homepage?
Google has released a new, feed-based mobile homepage in the US, in perhaps the most drastic and significant update of its homepage since 1996. We take a look at what the relaunch entails, and how it might change things for marketers.
Google Posts: Growing under the radar
Google have now rolled out their Posts function for small businesses with a Google My Business account. But how do Posts affect click-through, ranking, mobile and social presence? We look at the facts.
How to effectively combine online and offline lead generation
In today's world we are mostly narrowing in to online leads, thanks to the Internet essentially opening up the entire world for us to peruse. But offline leads should still be a factor we consider moving forward. Here are some clever ideas and tools you can use to combine the two.
The 2-step guide to driving sales with Pinterest
There are millions of people on Pinterest, searching, pinning, and sharing – so it’s important to recognize its potential for building awareness and filling the top of the funnel, particularly for ecommerce companies.
Semantic Search: What it Means for SEO in 2017
The accuracy of results on search engines like Google and Bing has increased significantly thanks to semantic search, which combines semantics (the science of meaning in language) with search engines that process billions of queries. Here's what semantic search means in 2017, and how marketers can take advantage of it.
Five important updates to Google semantic search you might have missed
Google is constantly making tweaks and changes to semantic search. The vast majority go unannounced and unnoticed, but they can be an interesting indicator of Google's strategy, and it pays to keep an eye on them. Here are five recent updates you might have missed.
PPC 102: Seven tips to improve your paid search campaigns
Once you've got the basics of PPC down, how can you improve on those efforts further? Here are 7 more tips to take your PPC campaigns to the next level.
7 subtle on-site issues no SEO should miss
Your on-site SEO could be broken without you realizing it. We all know some of the basics: content is king; users come first; avoid thin content, keyword stuffing, above-the-fold advertising, etc. But not all on-site SEO issues are so obvious. Here are seven on-site issues that are very easy to miss.
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AdWords Editor 12: Everything you need to know
Google has launched AdWords Editor 12, the latest upgrade to its essential software for sophisticated PPC practitioners. Complete with a new look ... read more
Here’s how RankBrain does (and doesn’t) impact SEO
In the past couple of weeks there has been a reinvigorated fervor surrounding artificial intelligence, with "AIO" (Artificial Intelligence Optimization) rearing its head on agency websites and blogs. But when it comes to Google's RankBrain, optimizing for AI is nothing new or complicated.
The 10 best Google Doodles of all time
Since 1998, Google has used its homepage to host an invariably inventive Doodle. We've picked 10 of Google’s most memorable animations from the last two decades.
What we learned from SEO: The Movie
SEO: The Movie is a new documentary which explores the origin story of search and SEO, as told by several of its pioneers. It’s a 40-minute snapshot of the search industry that is and was, with a glimpse into the future and what might become of SEO in the years to come. Here are some of the highlights.
Everything you need to know about visual search (so far)
Visual search is one of the most complex and fiercely competed sectors of our industry. Here's a review of the key players, and what their technology allows us to do.
4 under-the-radar UX flaws that are killing your conversion rate
As all business owners who operate an ecommerce website know, it can take a while to hit full stride in terms of conversion rate. But what if your UX is turning people off? Here are 4 UX flaws that might be killing your conversions.
The Guestblogalypse: How to get links without guest blogs
Guest blogs are a popular link-building strategy used by businesses all over the world. And until recently, many were relying on guest blogging as their primary source of earned links. But a diverse link profile is essential to maintain your ranking. So how can businesses achieve this?
The ultimate law of mobile site design: Entertain users and drive conversion
Mobile users are goal-oriented, and they expect to find what they need from a responsive mobile instantly and easily. So punch up your conversion rates by designing your mobile site with the user's intent and needs in focus.
