The 12 most important elements of a technical SEO audit
There are a number of technical SEO elements you can check during your next SEO audit. From XML Sitemaps to duplicate content, being proactive about optimization on-page and off is a must, writes Marcela De Vivo
From being too broad to being too lazy: three common PPC fails
Everybody thinks they have the PPC landscape nailed down, but there a lot of missteps and myths that derail PPC campaigns. Ashley Fletcher of Adthena describes some of the biggest fails that happen.
An introduction to innovation in consumer search optimization
The digital retail space has seen a huge number of disruptive innovations over the years, from artificial intelligence (AI) offering tailored recommendations to smart chatbots transforming and streamlining customer service and the new additions of drone deliveries and augmented reality. Despite these leaps, most search technologies still used by modern retailers and brands are lagging behind. Markus Stripf explains
When to just say “no” to bidding on brand
Mike Turnham explains why brand bidding in PPC isn't always the best option; a PPC manager will only add value by growing prospecting activity, not piggybacking off the success of a brand name
A review of the payday loans algorithm in 2018
Daniel Tannenbaum looks at the history of the payday loans algorithm for SEO and what is required today from brands to be more successful.
Technical considerations before purchasing a commerce platform
Choosing a commerce platform is one of the most crucial and important decisions you'll make in the early life of your business. The choices are endless, but what's really important? Pius Boachie provides a list of some key considerations.
No need for Google: 12 alternative search engines in 2018
Here are 12 alternatives to escape your reliance on Google for all things search in 2018.
Insights into a newsroom: learnings for content marketing
Print media may be on the decline, but there's a lot that content marketers can learn from this profession. While content that targets a Google algorithm is a good strategy to have, you should also create content that builds and engages with people. Julia Ogden shares some tips from her background as a print journalist.
How to use SEO on LinkedIn
LinkedIn is the most popular platform for B2B companies to acquire new clients so being able to optimize your LinkedIn presence has a whole array of potential benefits - both for your personal profile and also for your business.
Is PPC still an effective channel in an ICO marketing strategy?
Initial Coin Offerings (ICOs) are booming. In 2017, there was approximately $5.6 billion raised by over 900 ICOs. Almost half of these ... read more
Reports
Older Posts
Top time-saving tools for SEOs
As an SEO, it's likely that you heavily rely on a number of time-saving tools. In this article, Adam Clemence shares the Chrome extensions he can't live without.
Getting listed: how to generate more traffic and mentions
If you think directories are dead, think again: there are plenty of new and old directories out there that can send you traffic and leads. Ann Smarty reviews the available opportunities for getting listed to generate more traffic and mentions.
Four ways to boost SEO in just 5 hours
Good SEO practice is the difference between getting your site ranked as high up the search results and possible, and reducing the chance of a click through to your site. It can be frustrating to spend a great deal of time and effort on SEO and not see the results. Pius Boachie shares some tips you can quickly implement to make a difference.
The big picture: what’s next for image and voice search?
Voice search and image search are increasingly becoming more prominent in our society. Wajid Ali from Forward3D investigates how far the technology has advanced and how it will be used in the future.
Ten SEO aspects for web designers to master
Search engines are playing an increasingly important role in the future of the internet, and it’s important for web designers as well as SEOs to be able to keep up. Amanda DiSilvestro shares 10 aspects of SEO to master as a starting point.
Is Google Analytics compliant with GDPR?
The European GDPR rule is set to come on May 25. This article explores the steps Google Analytics is taking to become GDPR compliant, as well as what your business can do to make sure you too are compliant with GDPR.
SEO strategies and keyword rankings: mobile versus desktop
Tracking your keywords on mobile and desktop is absolutely essential for both reporting accuracy and for supporting SEO strategies. Jessie Moore explains why you should separate your keyword strategies for each device, and shares quick tips for consideration
Will ASOS’ visual search tool revolutionize the retail industry?
The visual search ecosystem is growing rapidly, with innovations from Google, Amazon, eBay, AliExpress and Wayfair. And 1 year on from the launch of ASOS' Style Match tool, Andrew Charlton reviews how to prepare for an visual-search future.
