Penguin 4.0: what does it mean for SEO practitioners?
As you’re no doubt aware, Google finally rolled out its Google 4.0 algorithm update at the end of last week.
How to take advantage of Facebook Video’s creative opportunities
Facebook recorded an increase of 800% in video consumption from 2015 to 2016, jumping from 1 billion views to 8 billion views in just a year.
More online product searches start on Amazon than Google
The second annual State of Amazon study by BloomReach found that 55% of consumers start their online product searches on Amazon, compared to 28% who opt for a search engine.
How PPC brand protection can increase clicks by 34%
Brand protection is changing. Are you keeping up?
How to become the intelligence thought leader for your organisation
For executives, keeping up to date with trends and events in your industry is crucial in order to ensure that your business ... read more
Thought leadership as a strategy for innovation and growth
The fast pace of business in the digital age means that businesses (and business models) are shifting more rapidly than ever. New ... read more
Seven ways to future-proof your digital strategy
Nurcin Erdogan Loeffler, head of strategy and innovation, Vizeum China, outlines the seven ways businesses can future proof their digital strategies.
Reliable search volume data: a glimmer of hope
While poking around in the Google AdWords keyword research tool recently, I noticed something that made me do a double take.
Five Google Shopping tips to help nail your Q4 ROI
Google Shopping tends to be a strong revenue driver for businesses investing in digital marketing. So how do you make sure you are being as efficient and effective as possible on Google shopping?
Guide to Google ranking signals – Part 4: content freshness
This week's guide to ranking signals continues diving into on-page content factors, with content freshness.
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Six most important search marketing news stories of the week
Welcome to our weekly round-up of all the latest news and research from around the world of search marketing and beyond.
Penguin 4.0 is finally here, Google confirms
After a couple of years waiting, and various algorithm fluctuations described as 'normal turbulence', Google has finally confirmed today that it's Penguin algorithm update is rolling out in all languages.
How National Geographic uses visual storytelling to stand out in social media
National Geographic is known for its impressive visual content. How did it use it though to create a highly successful social presence?
12 tips for content marketing from an SEO perspective
How can you create content marketing which works for search, right from the start?
CTR as a ranking factor: what we know so far and how to action it
For the last two years there has been much discussion and debate around whether click through rate (CTR) is something Google uses ... read more
12 companies hit with a Google manual penalty
Just in case you're ever tempted to try a few black-hat practices to manipulate your search positions in Google, here are 12 tales to persuade you otherwise.
Instagram content best practice: winning examples from global brands
This month saw the release of the 2016 cross-border business handbook: Going global with Facebook.
Five tips to maximise content ROI for every industry
An effective content marketing strategy needs to be customised to the demands of each industry. Here are five tips to increase your ROI.
