Announcing the winners of our Connect contest!
Last week we ran a contest on Twitter and Facebook in order to giveaway a bunch of free tickets to our new search event Connect, taking place in Miami next week on 4-5 February. read more ..
The 17 things Twitter should do to transform its fortunes
Twitter has been having a hard time of it in the past year or so, with various product missteps, plodding user growth and underwhelming results all negatively affecting its share price. read more ..
How hub pages and internal links are paying off for Mail Online
Combining hub pages for key topics and keywords with a well-planned internal linking can be a very effective SEO strategy. read more ..
How to use Facebook’s new Audience Optimization Targeting
Let's check out the new Audience Optimization Tool and see how – and if – it can help get my superbly crafted* social media messages to a wider audience
The hidden social media dangers for all businesses
Everyone is telling you to use social media – but who’s telling you to be careful?
Seven of the most interesting SEM news stories of the week
Welcome to our weekly round-up of all the latest news and research from around the world of search marketing and beyond.
SEO basics: 22 essentials you need for optimizing your site
Here we’ll take a look at the basic things you need to know in regards to search engine optimisation, a discipline that everyone in your organisation should at least be aware of, if not have a decent technical understanding.
Google shows personal data within search results, tests ‘recent purchases’ feature
Earlier today, while signed in to Gmail, I stumbled upon what appears to be a new test from Google. Some say it’s a little bit creepy. I think it’s the natural evolution of Google Now.
How to plan and create evergreen content
Last week I looked at the potential of evergreen content for SEO purposes. This time I'll look at how to plan and create content, where to find ideas, and the different formats you can use.
Which UK domains gained the highest increase in Google visibility?
In a topsy-turvy year for SEM that saw ‘mobilegeddon’, the rise of machine learning, a shift towards the user experience and the ... read more
Older Posts
Google doubles down on Product Listings Ads with expandable mega layout
Our eagle-eyed friends over at ChannelAdviser spotted a test that Google is conducting, which allows the user to expand the PLAs shown for any given search query.
Introducing a new real-time marketing metric: ‘EvE’ (effort vs engagement)
Does the world really need another metric to measure performance? Unfortunately, I think we do, as one of the biggest issues in ... read more
Five of the most interesting SEM news stories of the week
Welcome to our weekly round-up of all the latest news and research from around the world of search marketing and beyond.
Does native advertising really work?
I’ll lay out my stall straight away, I don’t particularly like native advertising. However, I’m seeing this as an exercise in trying to dispel my own confirmation bias.
Competition time: win tickets to Connect, our two day search event
Search Engine Watch has launched a brand new search event, Connect, taking place on the beach during 4-5 February 2016 at the Ritz-Carlton Key Biscayne in Miami.
What do you need to know about ‘responsive content marketing’?
Content itself will soon be responsive . Text will actually change depending upon the device. Content will adjust automatically just as a responsive website would adjust to the device it is being displayed on.
Why companies create content – Part one: to create and change perception
There's a lot written about how to plan, publish and promote content, but much less on the reasons for doing so in the first place.
Google integrates Panda into the core ranking algorithm
Google has made Panda part of its core ranking algorithm, meaning that it will be paying more attention to site quality signals than ever before.
