AI-DRIVEN SEARCH
Insights from Microsoft Advertising on How Generative AI Reshapes Search Behavior
Generative AI is transforming search by shifting from keyword-based to conversational, contextual interactions, enhancing user engagement.

Large language models facilitate understanding and synthesizing nuanced queries, providing comprehensive and customized responses. Marketers should focus on credible, structured content and employ tools like Copilot for targeted advertising and increased consumer engagement.

SEO TRENDS
AI-Driven Content Optimization: The Key to Dominating SEO and Digital Marketing in 2025
AI-driven content optimization is crucial for mastering SEO and digital marketing by 2025, offering enhanced engagement and cost reduction. Businesses using tools like Semrush have seen significant improvements, with AI-generated traffic being more valuable than traditional methods. Though algorithm changes pose challenges, the hybrid adoption of AI and human input maximizes effectiveness.

BRAND VISIBILITY
Does Being Mentioned on Highly Linked Pages Influence AI Mentions?
Mentions on highly cited web pages show varying correlations with AI assistant visibility; Google AI Overviews reflects a strong correlation, Perplexity a moderate one, and ChatGPT a weak correlation, indicating differing strategies in source reliance.

SOCIAL MEDIA INDEXING
Instagram Content Becomes Searchable on Google for Professional Accounts
Instagram's new update, effective July 10, 2025, allows public content from professional accounts to appear in Google search results, broadening reach beyond the platform.

This change presents marketing professionals with opportunities to enhance content visibility and optimize for search relevance, necessitating advanced analytics tools to track performance across both search and social metrics.

SEO INSIGHTS
Leveraging Technical SEO to Boost Crawl Efficiency and Visibility
Technical SEO, emphasizing crawl efficiency, is critical in the AI-driven search landscape, affecting indexing and visibility. Prioritize organizing site architecture and eliminating crawl waste to enhance search engine access. This foundational focus supports better content discovery, impacting rankings and user experience.

SEARCH ENGINE INSIGHTS

29 Eye-Opening Google Search Statistics for 2025
Google dominates the search engine landscape, processing 9.5 million searches per minute and holding 89.66% of the global market. With 60% of U.S. searches on mobile and 13.14% featuring AI Overviews, the platform reflects modern mobile and AI trends. Google's influence remains, despite emerging AI competitors like ChatGPT.

SEARCH WITH CANDOUR
The Future of Search and Discoverability with Ramon Eijkemans

Ramon Eijkemanns joins Jack Chambers-Ward to dissect the quantifiable value of SEO traffic and the potential rebranding of the SEO industry.

They delve into the implications of AI and LLMs on search behavior, suggesting a shift in how consumer visibility is measured and perceived. Ramon’s insights are particularly valuable in redefining how organic traffic’s true value is communicated within organizations.

Furthermore, the conversation addresses the need to transform not only SEO practices but also the industry's perception, highlighting the importance of outcomes over methodologies.

Listen here