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Understanding the role of modular content in an AI search age
PLUS: How to get quoted by AI through GEO
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Highlights from today's newsletter
🔍 Search is about being selected by machines acting on behalf of your customer - Interview with eCommerce Executive at LG
🌐 Leading domains in Google's new AI mode search results
📝 How to adjust your content strategy for Google's AI Mode

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TOP OF THE SERPS 🏆
#EVENT TAKEAWAYS
AI, Trust, and the Next Chapter of Commerce: An Interview with Girish Joshi, LG Electronic
Search is about being selected by machines acting on behalf of your customer.

In this forward-looking interview, LG Electronics’ Girish Joshi unpacks how large language models (LLMs) are transforming not just commerce, but how consumers discover brands in the first place.
As AI interfaces become a new retail gatekeeper, the brand visibility game is shifting from keyword dominance to contextual trust and merit-based inclusion.
Only brands that offer clear value and transparency will be surfaced by AI agents acting as ‘personal procurement departments.’ For SEO teams, the implications are seismic: structured data alone won’t cut it. Search is becoming a dialogue, and if your brand isn’t part of that conversation, you’re invisible.
AI & SEO 🖱️
![]() Jakob Nielsen on UX | AI OPTIMIZATION Understanding AI citation patterns across platforms like ChatGPT, Perplexity, and Google's SGE allows content creators to optimize for diverse AI preferences, enhancing their visibility and influence without relying on clicks. Effective GEO demands comprehensive content strategies that consider structure, breadth, and authoritative signals to increase AI citations and, thereby, brand authority. |
![]() | AI SEARCH TRENDS This trend marks a shift where content creators must focus on optimizing for AI-generated visibility rather than traditional rankings. Established content quality and authority remain vital in AI Mode, impacting digital marketing and content strategy approaches in the evolving search landscape. |
![]() | SEO AND CONTENT As AI makes searches more interactive, structured and high-quality content, with semantic relevance over simple keyword reliance, is essential. Businesses need to focus on creating content that can seamlessly be assembled by AI to construct comprehensive responses, ensuring adaptability in the evolving digital landscape. |
EXTRA CLICKS FOR THOUGHT 💡
![]() | MARKETING CHALLENGES
Addressing these involves codifying brand voice, prioritizing impactful automation and using AI for market research. |
![]() | SEO ADAPTATION Multimodal content strategies that integrate video and data visualizations can enhance engagement. A strong direct traffic ecosystem is essential to mitigate the reduced clickthrough potential of AI-powered searches. |
![]() | GOOGLE'S AI STRATEGY This transition aims to retain users amidst competitive pressure from other AI models while maintaining strong ad revenue through targeted, high-quality advertisements. The company continues to prioritize addressing user preferences by tailoring experiences and staying vigilant against system manipulation. |
SOUNDS OF SEARCH 🎧
![]() | THE NEWAR MEMO Darren Shaw from Whitespark sheds light on the shifting dynamics of local SEO, focusing on the impact of AI and changing consumer behaviors. While first-party reviews are gaining traction, YouTube emerges as a potent B2B lead generation tool. Shaw emphasizes the importance of agencies gearing up for a landscape not solely dependent on Google, suggesting alternative strategies like digital PR for small businesses and the continued relevance of blogs. |
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