Topic

PPC.

Paid search and performance media: strategy, platform updates, and getting more from every click. 1,915 articles
PPC

Google Ads will change how your search budget reaches other websites

A February migration makes your channel settings worth checking before the spending rules change.

By Martin Ashmere · 24 Oct 2026

PPC

Your Data Manager uploads won’t need SHA-256 hashing from November 16

Google's notice changes the future default, while current API instructions still require hashes.

By Martin Ashmere · 24 Oct 2026

PPC

New PMax campaigns can use your website photos by default from December

Account-level opt-outs will no longer carry over to new campaigns from December 4.

By Martin Ashmere · 24 Oct 2026

PPC

DV360 API v5 lets you edit YouTube exclusions that were read-only

The public beta also changes inventory IDs and moves Customer Match management to another API.

By Martin Ashmere · 23 Oct 2026

PPC

Google tests new Featured stores ad design on mobile

Google is testing a new Featured stores ad layout on mobile, moving the section below Shopping ads and adding a “More stores”…

By Sachin Patel · 23 Oct 2026

PPC

ChatGPT tests two ad carousels from the same brand

ChatGPT is testing two ad carousels from the same brand in its results, expanding on its recent tests of multiple product feed…

By Sachin Patel · 23 Oct 2026

PPC

Google Merchant Center will require passkeys for select actions starting October 29

Google will require passkeys in Merchant Center for actions like adding users and assigning permissions starting as soon as October 29, 2026,…

By Sachin Patel · 23 Oct 2026

PPC

ChatGPT ads reach 89 countries after expansion into 26 new markets

New advertisers may face home-country targeting limits before they can run international campaigns.

By Martin Ashmere · 23 Oct 2026

PPC

LinkedIn brings its B2B audiences to CTV ads in Google’s DV360

Buyers gain another programmatic route, while LinkedIn's public setup guide still lists older partners.

By Martin Ashmere · 23 Oct 2026

PPC

Google tests arrows next to sitelinks in AI Mode ads

Google appears to be testing a new design for sitelinks in AI Mode ads, adding arrows next to links that previously appeared…

By Sachin Patel · 22 Oct 2026