Google is testing blue product names in the Shopping ads that appear at the bottom of AI Mode. Previously, the product names appeared in black, but Google has now switched them to blue. We recently spotted Google testing blue titles for sponsored results in AI Mode, and now I am seeing the same change on Shopping ads.
Here is a screenshot of the blue text.
Here is a screenshot of the old black text.
Blue text is what people associate with hyperlinks on Google, so blue product names could make the products look more clickable and may help CTR for the products shown there.
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