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- 2026
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Sachin Patel
An SEO professional and SERP analyst with over five years of experience tracking search engine developments across Google, Bing, and Yahoo. Focused on uncovering new search features, AI search updates, ranking changes, and SERP experiments, with a passion for helping the SEO community stay informed about the latest developments in search.
2026
Google adds Highlighted on the web section to Shopping
Google is testing a new “Highlighted on the web” section in its Shopping tab, featuring product carousels with feature summaries…
Google AI Mode Shopping ads carousel now appears on mobile
Google AI Mode’s inline Shopping ads carousel, previously spotted on desktop, is now appearing on mobile, placing product ads directly…
Google AI Mode shows new Further exploration section
Google is testing a new “Further exploration” section in AI Mode that displays organic website links with descriptions, images, and…
Bing Shopping ads gain new promotional labels
Bing is showing labels such as “High quality,” “Small business,” and “Buy now pay later” on Shopping ads, highlighting key…
Google tests new Featured stores ad design on mobile
Google is testing a new Featured stores ad layout on mobile, moving the section below Shopping ads and adding a…
Google tests new website link design in AI Mode
Google is testing a larger, bold blue link with a favicon and URL for websites in AI Mode, a format…
ChatGPT tests two ad carousels from the same brand
ChatGPT is testing two ad carousels from the same brand in its results, expanding on its recent tests of multiple…
Google Merchant Center will require passkeys for select actions starting October 29
Google will require passkeys in Merchant Center for actions like adding users and assigning permissions starting as soon as October…
Google tests new tab menu design in AI Mode
Google is testing a new AI Mode header that displays only the AI Mode and All tabs, moving other search…
Google tests arrows next to sitelinks in AI Mode ads
Google appears to be testing a new design for sitelinks in AI Mode ads, adding arrows next to links that…