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- 2026
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Sachin Patel
An SEO professional and SERP analyst with over five years of experience tracking search engine developments across Google, Bing, and Yahoo. Focused on uncovering new search features, AI search updates, ranking changes, and SERP experiments, with a passion for helping the SEO community stay informed about the latest developments in search.
2026
Bing tests blue hover effect on People also search keywords
Bing is testing a blue hover effect on its 'People also search' keywords, making them visually read as clickable hyperlinks.
Google Search Console updates country filter
Google Search Console has updated its country filter, letting users view combined Search traffic across multiple countries and devices in…
Bing tests blue underline and magnifying glass icon on tab menu
Bing is testing a new tab menu style with a blue underline and magnifying glass icon instead of its usual…
Google appears to reduce AI answers in People Also Ask
Google appears to have reduced AI-generated answers in People Also Ask results, based on recent testing across several queries.
Google tests new sitelink design for ads on desktop
Google is testing a new desktop-specific sitelink design for ads, placing sitelinks on the right and the description on the…
ChatGPT tests new labels on organic product results
ChatGPT is testing new labels on organic product results, including a green 'Best all-rounder' tag and grey labels for other…
Google tests grey box design in Shopping ads
Google is testing a grey box design for Shopping ads instead of the usual white background, though the new version…
OpenAI tests new visual ad format in ChatGPT
OpenAI is testing a new visual ad format that appears during ChatGPT's image generation process, alongside expanded ad measurement tools…
Yahoo pushes scout with new homepage button and product recommendations
Yahoo is pushing Yahoo Scout more aggressively, adding a dedicated homepage button similar to Google's AI Mode buttons, while Scout…
Google Local Results test new WhatsApp button
Google is testing a WhatsApp button within Local Results that may let users message a business directly, though it disappeared…
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