Sachin Patel
260
articles
2026
on Search Engine Watch
SEO
most covered
Senior Reporter

Sachin Patel

An SEO professional and SERP analyst with over five years of experience tracking search engine developments across Google, Bing, and Yahoo. Focused on uncovering new search features, AI search updates, ranking changes, and SERP experiments, with a passion for helping the SEO community stay informed about the latest developments in search.

2026

SEO

Google tests new Knowledge Panel design in SERP

Google is testing a new Knowledge Panel design, which Ben Fisher says has been flipping back and forth for three…

22 Oct 2026

PPC

Google tests sticky Sponsored results heading in AI Mode

Google is testing a sticky “Sponsored results” heading in AI Mode that stays visible as users scroll through ads, similar…

22 Oct 2026

SEO

Google tests moving the share button in AI Overviews

Google is testing a new position for the share button on AI Overviews, moving it from the bottom icon row…

22 Oct 2026

SEO

Google appears to remove AI Overview labels from desktop results

Google may be testing AI Overviews without the usual “AI Overview” label on desktop search results, with Glenn Gabe first…

21 Oct 2026

PPC

Yahoo tests reviews and popular links in search ads

Yahoo is testing reviews and popular links within search ads, following similar tests recently spotted in Bing and Google search…

21 Oct 2026

PPC

Google tests product features in Shopping ads

Google is testing a new Shopping ad design that displays key product features against a grey background alongside product images,…

21 Oct 2026

SEO News

Google shows cart icon by default in Search

Google is showing a cart icon on the side of the page by default, even before a product is added,…

21 Oct 2026

SEO

Google AI Mode tests two responses and asks users to pick the better one

Google AI Mode is testing a feature that shows two responses to the same query and asks users to choose…

21 Oct 2026

SEO

Bing tests new product listing design with two images on mobile

Bing is testing a new mobile organic search result layout that displays two product images instead of the usual single…

20 Oct 2026

SEO News

Google Merchant Center adds Fast Delivery setup for retailers

Google Merchant Center now lets retailers set up Fast Delivery in six countries, with eligible listings showing labels like ‘Get…

20 Oct 2026