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- 2026
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Sachin Patel
An SEO professional and SERP analyst with over five years of experience tracking search engine developments across Google, Bing, and Yahoo. Focused on uncovering new search features, AI search updates, ranking changes, and SERP experiments, with a passion for helping the SEO community stay informed about the latest developments in search.
2026
Google tests new sitelink design for ads on mobile
Google is testing yet another new sitelink design for ads on mobile, spotted independently by both Brodie Clark and our…
Google updates video structured data documentation
Google updated its video structured data documentation to add support for the 'creator' property and clarify supported interaction types within…
Google tests new loading button for AI Overviews
Google is testing a new loading button for AI Overviews that shows the full overview at once without a 'Show…
Google tests shorter AI Overview design on desktop
Google is testing a shorter AI Overview design on desktop, potentially giving organic results below it more visibility and clicks.
Bing tests Read more button for organic results
Bing is testing a 'Read more' button for organic results, following a similar feature Google rolled out globally this year.
Bing tests AI Mode tab in its search menu
Bing is testing an 'AI Mode' tab in its search menu, mirroring Google's own AI Mode tab and suggesting Bing…
Google Releases September 2026 Spam Update
Google has rolled out the September 2026 spam update. The update applies globally across all languages, with a rollout window…
Google AI Mode carousel now shows a mix of blog and product pages
oogle AI Mode's product carousel appears to be mixing in blog content alongside product listings, a shift from the typical…
Google Search Console adds new multimodal filter
Google Search Console now includes a multimodal filter tracking searches made through images, Lens, and Circle to Search, with data…
Bing free listing panel now showing more ads
Bing's free listing panel is now showing more ads mixed in with organic listings, a change that could benefit advertisers…
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