Google Maps is now requiring users to sign in before they can read more reviews. Clicking options like “See more reviews” or sorting through reviews now triggers a sign-in prompt.
We found this via SER, where the source suggested Google may have made this change to help prevent AI tools, bots, and third parties from scraping Google reviews.
Here is a screenshot of this.

I agree with this theory. Requiring sign-in to access expanded or sorted reviews could be an effective way for Google to limit automated scraping, especially as AI tools increasingly pull review data for summaries and other uses.
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