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- 2026
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Sachin Patel
An SEO professional and SERP analyst with over five years of experience tracking search engine developments across Google, Bing, and Yahoo. Focused on uncovering new search features, AI search updates, ranking changes, and SERP experiments, with a passion for helping the SEO community stay informed about the latest developments in search.
2026
Bing free listing panel now showing more ads
Bing's free listing panel is now showing more ads mixed in with organic listings, a change that could benefit advertisers…
Google tests bigger Local Services Ads listings in SERP
Google is testing larger Local Services Ads listings in search results, a change spotted by Anthony Higman that could boost…
Bing Images now shows Editable tag on AI-generated images
Bing Images is now showing an 'Editable' tag on AI-generated images that lets users view and modify the original prompt…
Google AI Overview now showing more external links within content
Google has significantly increased the number of external links shown within AI Overview answers since September 11, according to data…
Google Native Checkout now available to more users
Google's Native Checkout feature is expanding to more merchant accounts, letting users complete purchases directly through Google via UCP integration…
Google AI Mode now shows a login popup by default in Incognito mode
Google AI Mode is now showing a default login popup in Incognito mode, adding to a pattern of sign-in prompts…
Bing tests new Member price tag on Shopping ad results
Bing is testing a new 'Member price' tag on Shopping ad results, likely showing discounted pricing for paid membership or…
Google tests new user perspectives results in AI Mode
Google is testing a 'user perspectives' section within AI Mode, pulling mostly from Reddit to surface community-driven content alongside AI-generated…
Google tests new sitelink design for both organic and ad results
Google is testing a new sitelink design appearing across both organic and ad results, expanding beyond the sponsored-only sitelink tests…
Google AI Mode now shows product comparisons
Google AI Mode is now showing side-by-side product comparisons with images and reviews, giving users a deeper way to evaluate…
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