Sachin Patel
260
articles
2026
on Search Engine Watch
SEO
most covered
Senior Reporter

Sachin Patel

An SEO professional and SERP analyst with over five years of experience tracking search engine developments across Google, Bing, and Yahoo. Focused on uncovering new search features, AI search updates, ranking changes, and SERP experiments, with a passion for helping the SEO community stay informed about the latest developments in search.

2026

SEO

Google tests removing the line below the header in search results

Google appears to be testing the removal of the thin line below the header in search results, though it’s unclear…

20 Oct 2026

SEO

Google tests AI Mode side panel in Search results

Google is showing an AI Mode side panel next to Search results, which displayed a ‘signed out’ message in Incognito…

20 Oct 2026

SEO

ChatGPT tests large product carousel with Shop now buttons

ChatGPT is testing a larger product carousel with black ‘Shop now’ buttons, plus longer ‘Shop now’ buttons on regular product…

19 Oct 2026

SEO

Bing tests blue hover highlight for sitelinks

Bing is testing a hover effect that highlights each sitelink in a blue box, the latest in a run of…

19 Oct 2026

SEO

Google AI Mode adds Source preferences button to the citation panel

Google AI Mode now has a ‘Source preferences’ button in its citation panel, letting users view, add, and remove preferred…

19 Oct 2026

PPC

ChatGPT tests single-brand shopping ads at the bottom of results

ChatGPT is testing shopping ads at the bottom of results that show products from one website, with the site’s favicon…

19 Oct 2026

SEO

Bing tests bold breadcrumb text in search result URLs

Bing is testing bold formatting for the breadcrumb portion of URLs in search results, while keeping the domain name in…

19 Oct 2026

PPC

Google tests new ad format below AI Overviews

Google is testing a new ad format below AI Overviews, with an image on the left and the title and…

16 Oct 2026

PPC

Google Ads launches Automotive Model Feeds for OEMs in beta

Google Ads has opened Automotive Model Feeds, called ‘Vehicle Top Ads’ in beta, to OEMs in the US, Canada, Australia,…

16 Oct 2026

PPC

Bing adds white arrows to sitelinks in ads

Bing is testing a new sitelink design with a white arrow beside each link on ads, part of a recent…

16 Oct 2026