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- 2026
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Sachin Patel
An SEO professional and SERP analyst with over five years of experience tracking search engine developments across Google, Bing, and Yahoo. Focused on uncovering new search features, AI search updates, ranking changes, and SERP experiments, with a passion for helping the SEO community stay informed about the latest developments in search.
2026
Bing tests gift icon on the Shopping tab
Bing is testing a gift icon on its Shopping tab, a small visual change that leaves the tab’s behavior unchanged.
ChatGPT tests CTA buttons for ads
ChatGPT is showing a CTA button with a dotted underline and arrow inside its ads, a change that could help…
Bing Copilot ads now show a CTA button
Microsoft is testing a “Learn more” call-to-action button on sponsored results in Bing Copilot, adding a new interactive element to…
Google tests dotted underlines in sponsored search results
Google is testing dotted underlines on text within sponsored search results, following an earlier test that displayed blue underlines in…
Google Ads tests AI that suggests campaign goals and ad components
Google Ads is testing an AI feature that suggests campaign goals and ad components from an advertiser’s description, confirmed as…
Google tests longer AI Overview panel inside Knowledge Panels
Google is testing a ‘Show more’ button that expands AI Overviews inside Knowledge Panels into a longer panel with a…
Bing tests “Related searches based on your browsing” below sponsored ads
Bing is testing a ‘Related searches based on your browsing’ box below sponsored ads, following a similar test Google ran…
Bing tests larger CTA button on sponsored ads
Bing is testing a larger CTA button on sponsored ads, a small design change that could make ads more noticeable…
Google updates Merchant Center product image quality guidelines
Google has relaxed its Merchant Center rule blocking products with poor image quality, but the 500 × 500 minimum size…
Bing now showing AI Mode tab more widely instead of Copilot
Bing ‘AI Mode’ tab is showing up in more browsers than before, replacing the Copilot label and suggesting the earlier…