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- 2026
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Sachin Patel
An SEO professional and SERP analyst with over five years of experience tracking search engine developments across Google, Bing, and Yahoo. Focused on uncovering new search features, AI search updates, ranking changes, and SERP experiments, with a passion for helping the SEO community stay informed about the latest developments in search.
2026
Google AI Mode now shows product comparisons
Google AI Mode is now showing side-by-side product comparisons with images and reviews, giving users a deeper way to evaluate…
Google AI Mode now shows long summaries for brand ads
Google AI Mode is now showing a longer summary above brand ads specifically, a shift from the shorter summaries previously…
Google tests new clickable anchor text in AI Overview that redirects to AI Mode
Google is testing clickable anchor text within AI Overview that redirects users to AI Mode instead of a webpage, another…
Google drops free listings and carousels from the European Economic Area
Google has removed free listings and product carousels from the European Economic Area as part of its Digital Markets Act…
Google tests new design for last two sponsored results
Google is testing a distinct design for the last two sponsored results, part of its ongoing series of sponsored ad…
Bing tests removing favicons from sponsored results
Bing is testing sponsored results without favicons, showing just the website name and URL a design choice that may reduce…
Google AI Mode now sends users directly to retailers instead of the free listing panel
Google AI Mode is testing sending users directly to retailer websites instead of opening the free listing comparison panel, raising…
Google adds Dive deeper feature to Discover feed
Google is testing a new 'Dive deeper' feature in Discover that surfaces related stories, community reactions, and original reporting, starting…
Bing tests showing favicons in Shopping ad results
Bing is testing favicons within Shopping ad results, following a similar change recently seen on Google — a small update…
Google AI Mode now showing more organic products for ecommerce queries
Google AI Mode appears to be showing more organic products for ecommerce queries, part of a broader pattern of AI…
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