Sachin Patel
182
articles
2026
on Search Engine Watch
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most covered
SEO News Reporter

Sachin Patel

An SEO professional and SERP analyst with over five years of experience tracking search engine developments across Google, Bing, and Yahoo. Focused on uncovering new search features, AI search updates, ranking changes, and SERP experiments, with a passion for helping the SEO community stay informed about the latest developments in search.

2026

PPC

Google tests another new loading animation for sponsored results

Google is testing another loading animation for sponsored results, this time mirroring the loading style used for AI Overview results.

18 Sep 2026

SEO News

Google Free Listings now shows Visit site button in product grid

Google Free Listings is now showing a clickable 'Visit site' button alongside price and website name in the product grid,…

18 Sep 2026

SEO

Google Homepage tests new hover animation on + icon

Google's homepage is testing a subtle new hover animation on its '+' icon a small but notable tweak to the…

17 Sep 2026

PPC

Google tests URL breadcrumbs for sitelinks in sponsored ads

Google is testing URL breadcrumbs beneath sitelinks in sponsored ads on mobile, the latest in a series of recent sitelink…

17 Sep 2026

PPC

Google AI Mode now shows sponsored ads and organic products together

Google AI Mode is now mixing sponsored ads with organic free listing products on mobile, a format previously spotted on…

17 Sep 2026

SEO News

Bing tests hiding sitelink descriptions until hovered

Bing is testing hidden sitelink descriptions that only appear when a user hovers over the link, a shift from showing…

17 Sep 2026

PPC

Bing tests Top Picks badges within Shopping ad results

Bing is testing 'Top Pick' badges with larger result boxes in Shopping ads, likely based on past user click and…

17 Sep 2026

SEO

Google now showing AI Mode button within the search bar above results

Google is now showing an AI Mode button directly within the search bar above results, a placement not previously seen…

16 Sep 2026

PPC

Bing tests showing view counts in Shopping tab results

Bing is testing view counts within its Shopping tab results, though it's unclear how the numbers are calculated clicks or…

16 Sep 2026

SEO

Bing tests new human verification method before showing results

Bing is testing a new 'One Last Step' human verification screen before displaying search results, part of a broader trend…

16 Sep 2026

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