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- 2026
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Sachin Patel
An SEO professional and SERP analyst with over five years of experience tracking search engine developments across Google, Bing, and Yahoo. Focused on uncovering new search features, AI search updates, ranking changes, and SERP experiments, with a passion for helping the SEO community stay informed about the latest developments in search.
2026
Google AI Mode now showing descriptions for ads
Google AI Mode is now showing ad descriptions at the bottom of the page, a new addition alongside the sitelinks…
Google tests new icon design for Find related products and services section on mobile
Google is testing a new design for the “Find related products and services” section on mobile. Previously, a magnifying glass…
Google AI Mode tests new carousel format with Pro tip and Sizing note popups
Google AI Mode is testing carousel popups labeled 'Pro tip' and 'Sizing note,' appearing mainly for ecommerce queries and pulling…
Google tests What people are saying in AI Mode
Google is testing a “What people are saying” section within AI Mode. Previously, this feature appeared only in the main…
Google tests new sitelink design in sponsored ads
Google is testing yet another new design for sitelinks in ads. We’ve been seeing several design variations from Google recently,…
Bing tests new filters above shopping results ads
Bing is testing new filters above shopping ads that let users refine results with a click instead of retyping their…
Microsoft Copilot prompts users to sign in mid-response
Microsoft Copilot is showing users a 'Please sign in' message partway through responses, another sign that Microsoft is pushing users…
Google tests hiding sponsored results in Shopping tab
Google appears to have briefly tested letting users hide sponsored results within the Shopping tab, a feature previously limited to…
Google tests new ‘More’ blue label in free listings, redirects to websites
Google is testing a more prominent 'More >' blue label in free listings, alongside a change where clicking the product…
Google tests new ad format within AI Mode
Google is testing a new ad format within AI Mode that appears directly between content — a design not previously…
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