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- 2026
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Sachin Patel
An SEO professional and SERP analyst with over five years of experience tracking search engine developments across Google, Bing, and Yahoo. Focused on uncovering new search features, AI search updates, ranking changes, and SERP experiments, with a passion for helping the SEO community stay informed about the latest developments in search.
2026
Google tests blue titles for ads at the bottom of AI Mode
Google is testing blue ad titles at the bottom of AI Mode instead of black, a color change that could…
Google spam update finishes rolling out after nearly two weeks
Google spam update finished rolling out on October 8 after nearly two weeks, far longer than past spam updates, with…
Bing tests new light blue box design for People also ask questions
Bing is testing a light blue box design for its 'People also ask' questions, replicating consistently across browsers, including Incognito.
Yahoo tests search box and related queries below AI overview
Yahoo is testing a new search box and related query suggestions below its AI overview, allowing users to continue their…
Bing tests removing favicons from all organic SERP results
Bing is testing a SERP design with no favicons at all, expanding a change previously seen only in sponsored results…
Google tests showing website names or URLs in AI Mode ads
Google appears to be testing inconsistent formats for showing website names versus URLs in AI Mode ads, with both styles…
Google AI Mode now showing three ads at the bottom instead of two
Google AI Mode is now showing three ads at the bottom of results instead of the usual two, potentially opening…
Google tells site owners how many users selected them as Preferred Sources
Google is emailing site owners with the number of users who have selected their site as a Preferred Source, giving…
Google tests new loading animation for related products and services section
Google 'Find related products and services' section is now loading with an AI Overview-style 'thinking' animation, though clicking it still…
Google AI Mode adds website panels for brand searches
Google is testing a new brand search panel in AI Mode showing title, description, favicon, and sitelinks before the AI-generated…