Sachin Patel
182
articles
2026
on Search Engine Watch
SEO
most covered
SEO News Reporter

Sachin Patel

An SEO professional and SERP analyst with over five years of experience tracking search engine developments across Google, Bing, and Yahoo. Focused on uncovering new search features, AI search updates, ranking changes, and SERP experiments, with a passion for helping the SEO community stay informed about the latest developments in search.

2026

PPC

Google AI Mode now showing descriptions for ads

Google AI Mode is now showing ad descriptions at the bottom of the page, a new addition alongside the sitelinks…

16 Sep 2026

SEO News

Google tests new icon design for Find related products and services section on mobile

Google is testing a new design for the “Find related products and services” section on mobile. Previously, a magnifying glass…

16 Sep 2026

SEO News

Google AI Mode tests new carousel format with Pro tip and Sizing note popups

Google AI Mode is testing carousel popups labeled 'Pro tip' and 'Sizing note,' appearing mainly for ecommerce queries and pulling…

15 Sep 2026

SEO

Google tests What people are saying in AI Mode

Google is testing a “What people are saying” section within AI Mode. Previously, this feature appeared only in the main…

15 Sep 2026

PPC

Google tests new sitelink design in sponsored ads

Google is testing yet another new design for sitelinks in ads. We’ve been seeing several design variations from Google recently,…

15 Sep 2026

PPC

Bing tests new filters above shopping results ads

Bing is testing new filters above shopping ads that let users refine results with a click instead of retyping their…

15 Sep 2026

AI Search

Microsoft Copilot prompts users to sign in mid-response

Microsoft Copilot is showing users a 'Please sign in' message partway through responses, another sign that Microsoft is pushing users…

14 Sep 2026

PPC

Google tests hiding sponsored results in Shopping tab

Google appears to have briefly tested letting users hide sponsored results within the Shopping tab, a feature previously limited to…

14 Sep 2026

SEO

Google tests new ‘More’ blue label in free listings, redirects to websites

Google is testing a more prominent 'More >' blue label in free listings, alongside a change where clicking the product…

14 Sep 2026

PPC

Google tests new ad format within AI Mode

Google is testing a new ad format within AI Mode that appears directly between content — a design not previously…

14 Sep 2026

Page 6 of 19