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Sachin Patel
An SEO professional and SERP analyst with over five years of experience tracking search engine developments across Google, Bing, and Yahoo. Focused on uncovering new search features, AI search updates, ranking changes, and SERP experiments, with a passion for helping the SEO community stay informed about the latest developments in search.
2026
Google tests new ad format within AI Mode
Google is testing a new ad format within AI Mode that appears directly between content — a design not previously…
Bing tests sidebar navigation on desktop for ecommerce queries
Bing is testing sidebar category navigation for ecommerce queries on desktop, following a similar approach Google introduced back in 2022.
Google AI Mode tests another new follow-up question format
Google AI Mode is testing a new follow-up format that directly asks users what they want before generating a new…
Google Merchant Center adds new video option for products
Google Merchant Center now lets account owners add videos directly to their products. This is meant to help improve conversions…
Google tests new queries between free listing products in SERP
Google is testing new query suggestions that appear between the free listing product carousel above and an AI Mode box…
Google AI Mode now showing more ads
Google AI Mode is showing entirely ad-based product results for some ecommerce queries, squeezing out organic listings that previously appeared…
Google moves Citations Panel toward the bottom of AI Mode
Google is showing a more detailed Citations Panel at the bottom of AI Mode results, featuring titles, descriptions, and images…
Google tests message option on sponsored ad results
Google is testing a new 'Message' option on sponsored ad results that lets users connect directly through Google Messages, possibly…
Google tests centered sponsored results heading on desktop
Google appears to be testing a centered "Sponsored results" heading on desktop search results, a shift from its usual side…
Google tests showing days left for sales in shopping ads results
Google is testing 'days left' labels on sponsored shopping results, showing users how much time remains before a sale price…
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