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- 2026
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Sachin Patel
An SEO professional and SERP analyst with over five years of experience tracking search engine developments across Google, Bing, and Yahoo. Focused on uncovering new search features, AI search updates, ranking changes, and SERP experiments, with a passion for helping the SEO community stay informed about the latest developments in search.
2026
One longer article or two separate pages? Google offers advice
A user asked how to decide between expanding an article or creating a new supporting one. John Mueller answer: there's…
Google People Also Ask answers are now nearly 100% AI-generated
Google's People Also Ask answers have jumped from just 12% AI-generated 14 months ago to 97% today, according to data…
Google clarifies how AI Overview impressions get counted
John Mueller clarified on Reddit how Google Search Console counts impressions for AI Overviews, explaining they're tracked as a block…
Google tests new title box when hovering over links in ai mode
Google is testing a new hover design for anchor text links in AI Mode, showing a different format than the…
Bing tests new Web tab in its search menu
Bing is testing a new 'Web' tab under its 'All' tab in the search menu, though it currently shows the…
Google Merchant Center AI performance report gets new sections
Google Merchant Center's AI performance report has expanded with new sections covering AI Search intent, AI Search terms, and AI…
Google tests larger sitelink font size on mobile for sponsored ads
Google is testing larger sitelink font sizes on mobile within Google Ads, making sitelinks noticeably more prominent while the website…
Google shows sold last week badges more often in Shopping ads
Google is showing 'Sold last week' badges more frequently in Shopping ads. This can increase user trust and improve CTR.
Google tests new smaller link card design in AI Overviews and AI Mode
Google is testing a smaller link card design in AI Overviews and AI Mode, dropping the website description and shrinking…
Google Ads tests new Video Campaign Group feature
Google is testing a new “Video Campaign Group” option in Google Ads, currently in beta. This was first spotted by…
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