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- 2026
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Sachin Patel
An SEO professional and SERP analyst with over five years of experience tracking search engine developments across Google, Bing, and Yahoo. Focused on uncovering new search features, AI search updates, ranking changes, and SERP experiments, with a passion for helping the SEO community stay informed about the latest developments in search.
2026
Google Local Results test new WhatsApp button
Google is testing a WhatsApp button within Local Results that may let users message a business directly, though it disappeared…
ChatGPT tests new “This might also interest you” heading above ads
ChatGPT is testing a new 'This might also interest you' heading above ads, a small addition to its ongoing ad…
Bing sponsored ads now showing more images within the ad unit
Bing sponsored ads are now showing additional images below the ad description, building on earlier tests with large image ads…
Yahoo sponsored results now showing more blue hyperlinks
Yahoo sponsored results are now showing more blue hyperlinks within ads, a design change that stood out compared to previous…
Google shopping ads missing product images on mobile
Google Ads is showing Shopping ads with product titles but no images, spotted by Arpan Banerjee unclear whether it's a…
Google tells publishers to check AI’s facts before hitting publish
Google has updated its documentation on AI-generated content, reminding site owners to manually fact-check all AI content for accuracy before…
Bing tests new ad design within SERP
Bing is testing a new ad design in SERP featuring a blue background box with the favicon, title, URL, and…
Google tests new review treatments within sponsored results
Google is testing two new ways to display website reviews within sponsored results, including a 'Read user reviews' sitelink and…
Google Maps now requires sign-in to read more reviews
Google Maps now requires users to sign in to read more or sorted reviews, a change that may be aimed…
Bing tests italic URL font style in search results again
Bing is testing an italic font style for URLs in search results, with the style appearing consistently across multiple checks…