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- 2026
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Sachin Patel
An SEO professional and SERP analyst with over five years of experience tracking search engine developments across Google, Bing, and Yahoo. Focused on uncovering new search features, AI search updates, ranking changes, and SERP experiments, with a passion for helping the SEO community stay informed about the latest developments in search.
2026
Google now serving regular Search campaigns with restrictive match types in AI Mode
Google is now serving regular Search campaigns with Exact and Phrase match keywords in AI Mode — but only for…
Google Ads introduces new AI-powered dashboard creation feature
Google Ads has introduced a new AI-powered dashboard feature that lets advertisers simply describe the dashboard they want like account…
Microsoft is adding “ask a follow-up” feature to Copilot results, and it could affect publishers’ traffic
Bing is now testing an “Ask follow-up” box within its Copilot/AI Overview results. Previously, this section only included “Read more”…
Google AI Mode tests follow-up questions in table format
A new table format in Google's AI mode will reduce more clicks to publishers
Google tests new sitelinks display design for sponsored ads
Google is testing a new way to display sitelinks in Google Ads. Previously, if a website’s ad had more than…
Google Business Profile adds new photo verification method
Google Business Profile now has a new way to submit a business photo as part of verification. Ben Fisher spotted…
Bing has retired its legacy SOAP and POX Webmaster APIs
Bing Webmaster Tools officially retired its legacy SOAP and POX/HTTP APIs on August 31, 2026. If you missed this, and…
Profound launches Context Manager for AI Marketer
Generic AI produces generic work. It can draft a blog post, summarize a competitor, or turn a data pull into…
Google responds to user who lost ranking after disavowing backlinks
A user posted on Reddit describing a ranking drop after using Google’s Disavow Tool, asking for advice on recovery. Here’s…
Google Search Console social properties show strange search queries
Google Search Console recently introduced a new feature that allows property owners to see performance data for their social accounts.…
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