Sachin Patel
265
articles
2026
on Search Engine Watch
SEO
most covered
Senior Reporter

Sachin Patel

An SEO professional and SERP analyst with over five years of experience tracking search engine developments across Google, Bing, and Yahoo. Focused on uncovering new search features, AI search updates, ranking changes, and SERP experiments, with a passion for helping the SEO community stay informed about the latest developments in search.

2026

SEO

Google tests Try on button directly in SERP carousels

Google is testing a 'Try on' button that now appears directly within SERP product carousels, instead of only after opening…

01 Oct 2026

SEO News

Bing tests Minority-owned label on sponsored ads

Bing is testing a new 'Minority-owned' label on sponsored ads, joining other business-identity labels like 'Small business' seen previously.

01 Oct 2026

PPC

Bing tests new format highlighting top ad and organic results

Bing is testing a combined logo display below the search bar, showing the top-ranking ad alongside the top two organic…

30 Sep 2026

SEO

Bing tests Recommended products heading in organic results

Bing is testing a 'Recommended products' heading above product grids in organic results, a labeling change that could help boost…

30 Sep 2026

SEO

Google Merchant Center adds new mileage_allowance sub-attribute for German vehicle listings

Google Merchant Center now supports a 'mileage_allowance' sub-attribute for German vehicle listings, letting merchants specify lease or financing mileage limits…

30 Sep 2026

SEO News

Google AI Mode now showing more blog carousels

Google AI Mode is showing more blog carousels than before, giving websites that publish articles regularly another way to earn…

30 Sep 2026

SEO

Google tests AI price-check buttons in Local Results Pack

Google is testing 'Have AI get prices' and 'Have AI check prices' buttons within its Local Results Pack, spotted separately…

30 Sep 2026

SEO

Google rolls out monitoring capabilities in AI Mode to everyone

Google is rolling out AI Mode's info monitoring feature to all users globally, previously limited to Pro and Ultra subscribers,…

29 Sep 2026

SEO

Google tests new product carousel design with larger boxes

Google is testing a product carousel design that shows three larger product cards per row instead of the usual four…

29 Sep 2026

PPC

Google Ads adds beta Promotion Mode to campaign settings

Google Ads is testing a beta 'Promotion Mode' setting that lets advertisers set promotion dates, adjust Target ROAS tolerance, and…

29 Sep 2026