Bing tests large image ad in the center of the SERP

Bing is testing a large ad format within the SERP. The ad appears just below the Shopping ad results. It shows a large image, a blue title with the URL, and a description, along with a blue “Learn more” CTA button. I hadn’t seen this type of ad before, so I am assuming it is new.

Here is a screenshot of how it looks.

An ad placed in the middle of the SERP like this can catch the user’s attention and may help increase the click-through rate. We recently covered Bing testing large images for ads at the top of the page and more images inside a single ad, so this looks like part of the same series of ad format tests.