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- 2026
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Sachin Patel
An SEO professional and SERP analyst with over five years of experience tracking search engine developments across Google, Bing, and Yahoo. Focused on uncovering new search features, AI search updates, ranking changes, and SERP experiments, with a passion for helping the SEO community stay informed about the latest developments in search.
2026
Google introduces new category filter in Google Trends
Google has introduced a new category filter within Google Trends. Google announced this on LinkedIn, wrote: “We’re excited to introduce…
Google Analytics missing data for September 1
Google Analytics appears to be missing data for September 1. We’re seeing complaints about this on Google Analytics Forums, and…
Yahoo keeps expanding AI across its search results
Yahoo continues pushing more AI into its search results. Yahoo previously launched Yahoo Scout within its SERP, and now Yahoo…
Google Business Profile now lets users flag owner replies
Google Business Profile has a new feature: users can now flag business owner replies to reviews. This is a helpful…
Google updates Popular Products report in Merchant Center
Google has made changes to the Popular Products report within Merchant Center. These changes took effect at the end of…
Google tests new anti bot verification button in search
Google is testing a new human verification method within search. Initially, the button appears grey, and once verification is complete,…
Google tests new memory popup in AI Mode
Google is now testing a new popup at the bottom of AI Mode: “Get more tailored responses. Ask AI Mode…
Bing tests removing site names from search results
Bing is testing the removal of site names from its search results. Instead, it’s just showing favicons followed by website…
Google answers whether old backlinks to hijacked domains hurt rankings
Google’s John Mueller replied on Reddit to a user asking whether Google would penalize a website for old outbound links…
Bing tests sponsored results within its Copilot results
Bing is now testing sponsored results within its AI Overview/Copilot results. This is the first time we’ve seen sponsored results…
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