Sachin Patel
265
articles
2026
on Search Engine Watch
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most covered
Senior Reporter

Sachin Patel

An SEO professional and SERP analyst with over five years of experience tracking search engine developments across Google, Bing, and Yahoo. Focused on uncovering new search features, AI search updates, ranking changes, and SERP experiments, with a passion for helping the SEO community stay informed about the latest developments in search.

2026

SEO

Google now shows Google Translate directly in AI Overviews

Google is now showing its Translate tool directly within AI Overviews, a change that could reduce clicks to third-party translation…

29 Sep 2026

PPC

Google tests sponsored product grid replacing organic product grid in SERP

Google is testing a sponsored product grid that appears to replace the organic product grid entirely, with Brodie Clark warning…

29 Sep 2026

SEO

Google tests new image design in product grid

Google is testing a new, shorter image design within its product grid, though it's unclear whether this is an intentional…

28 Sep 2026

PPC

Bing Copilot shows ads before users complete the verification

Bing Copilot is showing ads before users complete the CAPTCHA verification, an unusual behavior spotted in the AI Mode-branded search…

28 Sep 2026

PPC

Bing now showing sitelinks for ads in Copilot results

Bing is now showing sitelinks on ads within Copilot results, adding more detail and visibility to sponsored ads there.

28 Sep 2026

PPC

Google tests new sitelink design for ads on mobile

Google is testing yet another new sitelink design for ads on mobile, spotted independently by both Brodie Clark and our…

28 Sep 2026

SEO News

Google updates video structured data documentation

Google updated its video structured data documentation to add support for the 'creator' property and clarify supported interaction types within…

28 Sep 2026

SEO

Google tests new loading button for AI Overviews

Google is testing a new loading button for AI Overviews that shows the full overview at once without a 'Show…

25 Sep 2026

SEO News

Google tests shorter AI Overview design on desktop

Google is testing a shorter AI Overview design on desktop, potentially giving organic results below it more visibility and clicks.

25 Sep 2026

SEO

Bing tests Read more button for organic results

Bing is testing a 'Read more' button for organic results, following a similar feature Google rolled out globally this year.

25 Sep 2026