Google sponsored results on mobile are getting more generative

Google sponsored results on mobile are becoming more generative. We have covered several recent tests, including AI-generated summaries in sponsored results and Shopping ads. Now Brodie Clark has spotted another one, where the sponsored results load with a new animation and an AI-written description sits at the top of the ad block.

Brodie posted about this on X.

He wrote: “Google’s sponsored results on mobile are increasingly becoming more generative. Not only is there a loading animation for this example, but each individual ad has its own description for the business, and then there’s an additional description at the top of the sponsored results that mentions the brand names that are listed with an additional link to their ads.”

Here is a video of this.

In short, the sponsored results show a loading animation first. Each ad then has its own description of the business. A separate AI-generated description at the top of the sponsored results names the brands listed and links to their ads.