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- 2026
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Sachin Patel
An SEO professional and SERP analyst with over five years of experience tracking search engine developments across Google, Bing, and Yahoo. Focused on uncovering new search features, AI search updates, ranking changes, and SERP experiments, with a passion for helping the SEO community stay informed about the latest developments in search.
2026
Bing tests AI Mode tab in its search menu
Bing is testing an 'AI Mode' tab in its search menu, mirroring Google's own AI Mode tab and suggesting Bing…
Google Releases September 2026 Spam Update
Google has rolled out the September 2026 spam update. The update applies globally across all languages, with a rollout window…
Google AI Mode carousel now shows a mix of blog and product pages
oogle AI Mode's product carousel appears to be mixing in blog content alongside product listings, a shift from the typical…
Google Search Console adds new multimodal filter
Google Search Console now includes a multimodal filter tracking searches made through images, Lens, and Circle to Search, with data…
Bing free listing panel now showing more ads
Bing's free listing panel is now showing more ads mixed in with organic listings, a change that could benefit advertisers…
Google tests bigger Local Services Ads listings in SERP
Google is testing larger Local Services Ads listings in search results, a change spotted by Anthony Higman that could boost…
Bing Images now shows Editable tag on AI-generated images
Bing Images is now showing an 'Editable' tag on AI-generated images that lets users view and modify the original prompt…
Google AI Overview now showing more external links within content
Google has significantly increased the number of external links shown within AI Overview answers since September 11, according to data…
Google Native Checkout now available to more users
Google's Native Checkout feature is expanding to more merchant accounts, letting users complete purchases directly through Google via UCP integration…
Google AI Mode now shows a login popup by default in Incognito mode
Google AI Mode is now showing a default login popup in Incognito mode, adding to a pattern of sign-in prompts…