Bing adds new heading above Shopping ads

Bing is testing a new heading above its Shopping ads, in addition to the existing ‘Sponsored’ tag in the corner, making it clearer that the results are paid

Microsoft

Bing is testing a new heading on its Shopping ad results. Previously, Bing only showed a “See more” link with the Shopping ads. Today I spotted a heading shown above the ads, with the ads listed below it.

Here is a screenshot of the new heading.

Bing adds new heading above Shopping ads Bing adds new heading above Shopping ads

Here is a screenshot of the old heading.

Old heading above Shopping ads

A clear heading on Shopping ads looks like a good change, since it helps users see that these are paid results. Bing already showed a “Sponsored” tag in the corner of the ads, and that tag is still there alongside the new heading.

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