Sachin Patel
265
articles
2026
on Search Engine Watch
SEO
most covered
Senior Reporter

Sachin Patel

An SEO professional and SERP analyst with over five years of experience tracking search engine developments across Google, Bing, and Yahoo. Focused on uncovering new search features, AI search updates, ranking changes, and SERP experiments, with a passion for helping the SEO community stay informed about the latest developments in search.

2026

PPC

Bing tests new Member price tag on Shopping ad results

Bing is testing a new 'Member price' tag on Shopping ad results, likely showing discounted pricing for paid membership or…

23 Sep 2026

SEO

Google tests new user perspectives results in AI Mode

Google is testing a 'user perspectives' section within AI Mode, pulling mostly from Reddit to surface community-driven content alongside AI-generated…

22 Sep 2026

SEO News

Google tests new sitelink design for both organic and ad results

Google is testing a new sitelink design appearing across both organic and ad results, expanding beyond the sponsored-only sitelink tests…

22 Sep 2026

SEO

Google AI Mode now shows product comparisons

Google AI Mode is now showing side-by-side product comparisons with images and reviews, giving users a deeper way to evaluate…

22 Sep 2026

PPC

Google AI Mode now shows long summaries for brand ads

Google AI Mode is now showing a longer summary above brand ads specifically, a shift from the shorter summaries previously…

22 Sep 2026

SEO

Google tests new clickable anchor text in AI Overview that redirects to AI Mode

Google is testing clickable anchor text within AI Overview that redirects users to AI Mode instead of a webpage, another…

21 Sep 2026

SEO News

Google drops free listings and carousels from the European Economic Area

Google has removed free listings and product carousels from the European Economic Area as part of its Digital Markets Act…

21 Sep 2026

PPC

Google tests new design for last two sponsored results

Google is testing a distinct design for the last two sponsored results, part of its ongoing series of sponsored ad…

21 Sep 2026

SEO News

Bing tests removing favicons from sponsored results

Bing is testing sponsored results without favicons, showing just the website name and URL a design choice that may reduce…

21 Sep 2026

SEO

Google AI Mode now sends users directly to retailers instead of the free listing panel

Google AI Mode is testing sending users directly to retailer websites instead of opening the free listing comparison panel, raising…

21 Sep 2026