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- 2026
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Sachin Patel
An SEO professional and SERP analyst with over five years of experience tracking search engine developments across Google, Bing, and Yahoo. Focused on uncovering new search features, AI search updates, ranking changes, and SERP experiments, with a passion for helping the SEO community stay informed about the latest developments in search.
2026
Google tests new tab menu below sponsored results heading
Google is testing a new tab menu under sponsored results. We spotted this new variation today when searching a query,…
Google asks what feature users want next in AI Mode
Google Robby Stein posted a simple question on X, asking users what they want in AI Mode. He wrote: “If…
Google new tracking URL is nearing full rollout
Google has been testing a new tracking URL format, google.com/goto, within its search results. This was first spotted by Brodie…
Google tests AI-generated descriptions for ads in AI Mode
Google is testing another change to how ads appear in AI Mode. Previously, we spotted sitelinks showing up within these…
Do AI-automated sites get filtered differently in Google spam update?
Users shared interesting observations on X about how Google’s August 2026 spam update may be treating AI-generated and automated content…
Google search results are dropping PDF pages
Some users are seeing a drop in visibility and indexing for PDFs in Google Search. Savanna Gray spotted this and…
Google is bringing link carousels for developing topics to AI Mode
Google is bringing link carousels for developing topics to AI Mode, giving users more prominent access to relevant articles and…
Bing tests renaming Copilot results to AI Overview
Bing is testing a rename of its Copilot results section in search results to “AI Overview.” This is the first…
Google changes call lead charging policy for Local Services Ads
Google has informed Local Services Ads customers that the charging policy for call leads will change starting October 1, 2026.…
Google tests new loading animation for sponsored ads on mobile
Google is testing a new animation for sponsored ads on mobile. When a user searches for something, the sponsored results…
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