Google is testing blue website URLs on sponsored results instead of the usual black, the latest in a long run of small styling tests on ads.
Google is testing blue website URLs in sponsored results. Sponsored results usually show the website name and the website URL in black, but today I spotted the URL appearing in blue.
Here is a screenshot of the blue website URL.
Here is a screenshot of the website URL displayed in black.
Google is always testing new things in the SERP, especially in sponsored results, so this may be part of that ongoing series. Personally, I think both the blue and the black URLs look good.
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