- 265
- articles
- 2026
- on Search Engine Watch
- SEO
- most covered
Sachin Patel
An SEO professional and SERP analyst with over five years of experience tracking search engine developments across Google, Bing, and Yahoo. Focused on uncovering new search features, AI search updates, ranking changes, and SERP experiments, with a passion for helping the SEO community stay informed about the latest developments in search.
2026
Google adds Dive deeper feature to Discover feed
Google is testing a new 'Dive deeper' feature in Discover that surfaces related stories, community reactions, and original reporting, starting…
Bing tests showing favicons in Shopping ad results
Bing is testing favicons within Shopping ad results, following a similar change recently seen on Google — a small update…
Google AI Mode now showing more organic products for ecommerce queries
Google AI Mode appears to be showing more organic products for ecommerce queries, part of a broader pattern of AI…
Google tests another new loading animation for sponsored results
Google is testing another loading animation for sponsored results, this time mirroring the loading style used for AI Overview results.
Google Free Listings now shows Visit site button in product grid
Google Free Listings is now showing a clickable 'Visit site' button alongside price and website name in the product grid,…
Google Homepage tests new hover animation on + icon
Google's homepage is testing a subtle new hover animation on its '+' icon a small but notable tweak to the…
Google tests URL breadcrumbs for sitelinks in sponsored ads
Google is testing URL breadcrumbs beneath sitelinks in sponsored ads on mobile, the latest in a series of recent sitelink…
Google AI Mode now shows sponsored ads and organic products together
Google AI Mode is now mixing sponsored ads with organic free listing products on mobile, a format previously spotted on…
Bing tests hiding sitelink descriptions until hovered
Bing is testing hidden sitelink descriptions that only appear when a user hovers over the link, a shift from showing…
Bing tests Top Picks badges within Shopping ad results
Bing is testing 'Top Pick' badges with larger result boxes in Shopping ads, likely based on past user click and…