Google Ads rolls out an AI translation tool for campaigns

Google Ads has started rolling out a new translation tool that lets advertisers translate their campaigns directly in the Google Ads interface using AI. The feature is meant to make it easier for advertisers to expand into foreign markets without manually preparing every asset in different languages.

Marcin Wsół shared this on LinkedIn.

He wrote:

“Google has started rolling out the Translation tool, which allows you to translate advertising campaigns directly in the Google Ads interface using AI. The new feature is intended to make it easier for advertisers to expand into foreign markets without having to manually prepare all materials in different languages.”

What can be translated?

Text components: headlines, ad texts, sitelinks, and explanations.
Keywords: the words used in ad targeting.
Graphics: AI can replace the text in images with a translated version and add new graphics as ad components.
Landing pages: advertisers can manually add URLs or use a JavaScript snippet on the page.

Here is a screenshot of this.

For advertisers targeting several countries, this could save a lot of time, since campaign text, keywords, images, and landing pages can all be handled in one place. Since this is a rollout, it may not be showing up in every Google Ads account yet.