Google adds Highlighted on the web section to Shopping

Google is testing a new “Highlighted on the web” section in its Shopping tab, featuring product carousels with feature summaries and, in some cases, product labels.

Google

Google is testing a new section in the Shopping tab called “Highlighted on the web.

Under this section, Google shows carousels, but the design is different from the other product carousels in the Shopping tab. These carousels include a features section with a summary of the products. In some cases, Google also shows labels on the products.

Here is a screenshot of how it looks.

Highlighted on the web Highlighted on the web Highlighted on the web

I had not seen this section before it was shared. Google has not confirmed this, so it looks like a limited test and may not be showing for all users.

Personally, I think it is worth sharing because the layout is different from the other carousels, and the feature summaries give shoppers more context without clicking into each product.

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