Google sponsored ads get a new Visit site label

Google is testing a “Visit site” label on sponsored ads. I spotted it today. The label appears in the corner of the ad, with a white background, blue text, and a border.

When a user clicks the label, they are taken to the same website as when they click the ad’s title.

Here is a screenshot of how it looks.

Personally, I like this kind of CTA label, and it could help the click-through rate for the website. We have seen similar labels on Bing sponsored results. I am assuming Google may test more labels like this, such as “Learn more” or “Shop now.”