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Sachin Patel
An SEO professional and SERP analyst with over five years of experience tracking search engine developments across Google, Bing, and Yahoo. Focused on uncovering new search features, AI search updates, ranking changes, and SERP experiments, with a passion for helping the SEO community stay informed about the latest developments in search.
2026
Google says favicon display issue is on their end
There have been a growing number of complaints on X and LinkedIn about missing website favicons in Google Search. We…
Google tests moving the search bar position on the results page
Google appears to be testing another change to where the search bar sits on the results page. Previously, the search…
Google changes how it parses double-escaped JSON-LD entities
Google has changed how it extracts JSON-LD data, bringing it more in line with JSON and other web standards. As…
Google confirms August 2026 spam update is complete
Google August 2026 spam update is completed and rolling out. The update was started on August 18 and finished three…
Google tests new colour variation for featured snippets
Google is testing to show colours for text in featured snippets. We searched for SEO, and the text appeared in…
Google adds new personalization features across Search, Discover, and News
Google announced new personalization features across Search, Discover, and Google News. The goal is to give users more control over…
Google tests highlighted sponsored results on mobile
Google is testing a highlighted background for its sponsored results and the section beneath them on mobile. I spotted this…
Similarweb can now track ads inside ChatGPT and Google AI Mode
Similarweb says it can now track ads appearing across ChatGPT and Google AI search experiences. Its new AI Ads product…
Google Ads adds bidding option for loyalty program members
Google Ads has added dedicated toggles for loyalty program members within its customer retention settings, separate from lapsed customer bidding.…
OpenAI expands ChatGPT ads to 31 European countries
OpenAI announced on August 18th that it will expand ads to 31 European countries. The countries include Germany, France, Spain,…
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