Sachin Patel
183
articles
2026
on Search Engine Watch
SEO
most covered
SEO News Reporter

Sachin Patel

An SEO professional and SERP analyst with over five years of experience tracking search engine developments across Google, Bing, and Yahoo. Focused on uncovering new search features, AI search updates, ranking changes, and SERP experiments, with a passion for helping the SEO community stay informed about the latest developments in search.

2026

PPC

Google Ads now proactively suggests sitelinks

Google Ads is now showing sitelink suggestions to account owners. Previously, this wasn’t available; account owners had to add sitelinks…

20 Aug 2026

PPC

New Enhanced Matching setting spotted in Google Ads

Google Ads is testing a new Enhanced Matching option for Customer Match. Based on the screenshot shared by Joey Bidner…

20 Aug 2026

SEO

Google Business Profile now shows view counts for posts

Google Business Profile is showing view counts on posts. This was spotted by Muhammad Hussain on LinkedIn, who shared a…

20 Aug 2026

PPC

Bing tests multiple images within a single ad result

This week, Bing tested large images in its search results, and now I spotted another change multiple images appearing within…

19 Aug 2026

SEO News

AI Overview cites self-serving listicles, but skips the brand that ranks itself #1

Harpreet flagged something odd in a Google AI Overview and shared it on X, pointing out that the AIO cited…

19 Aug 2026

SEO News

Google Trends adds interactive maps and regional breakdowns

Google Search Central announced on linkedin that Google Trends has added new interactive maps and regional breakdowns within its Explore…

19 Aug 2026

PPC

Google tests telling users an ad was AI-made

Google is now testing a feature that shows users when an ad was created using AI. This appears with the…

19 Aug 2026

SEO News

Yahoo tests follow-up queries and blue hyperlinks in Yahoo Scout

Yahoo is testing follow-up queries and blue hyperlinks within Yahoo Scout. We spotted these changes, though we can’t say for…

19 Aug 2026

PPC

Google Ads expands AI-generated aspect ratios for PMax video ads

Google Ads is expanding asset optimization for Performance Max video ads. Using generative AI, Google Ads can now create missing…

19 Aug 2026

SEO News

Google adds option to edit short name in Search Profiles

Google is adding a new option in Search Profiles that lets users edit their short name. Previously, this wasn’t something…

19 Aug 2026

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