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- 2026
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Sachin Patel
An SEO professional and SERP analyst with over five years of experience tracking search engine developments across Google, Bing, and Yahoo. Focused on uncovering new search features, AI search updates, ranking changes, and SERP experiments, with a passion for helping the SEO community stay informed about the latest developments in search.
2026
Google Ads now proactively suggests sitelinks
Google Ads is now showing sitelink suggestions to account owners. Previously, this wasn’t available; account owners had to add sitelinks…
New Enhanced Matching setting spotted in Google Ads
Google Ads is testing a new Enhanced Matching option for Customer Match. Based on the screenshot shared by Joey Bidner…
Google Business Profile now shows view counts for posts
Google Business Profile is showing view counts on posts. This was spotted by Muhammad Hussain on LinkedIn, who shared a…
Bing tests multiple images within a single ad result
This week, Bing tested large images in its search results, and now I spotted another change multiple images appearing within…
AI Overview cites self-serving listicles, but skips the brand that ranks itself #1
Harpreet flagged something odd in a Google AI Overview and shared it on X, pointing out that the AIO cited…
Google Trends adds interactive maps and regional breakdowns
Google Search Central announced on linkedin that Google Trends has added new interactive maps and regional breakdowns within its Explore…
Google tests telling users an ad was AI-made
Google is now testing a feature that shows users when an ad was created using AI. This appears with the…
Yahoo tests follow-up queries and blue hyperlinks in Yahoo Scout
Yahoo is testing follow-up queries and blue hyperlinks within Yahoo Scout. We spotted these changes, though we can’t say for…
Google Ads expands AI-generated aspect ratios for PMax video ads
Google Ads is expanding asset optimization for Performance Max video ads. Using generative AI, Google Ads can now create missing…
Google adds option to edit short name in Search Profiles
Google is adding a new option in Search Profiles that lets users edit their short name. Previously, this wasn’t something…
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