Yahoo tests reviews and popular links in search ads

Yahoo is testing reviews and popular links within search ads, following similar tests recently spotted in Bing and Google search results.

yahoo

Yahoo appears to be testing popular links and reviews within its search ads. I spotted a review below a shopping ad, and a popular link shown with a separate ad.

Here is a screenshot of the review in Yahoo’s results:

reviews in search ads

And here is the popular link shown with the ad:

popular links in search ads

Similar tests have shown up elsewhere in recent days. Bing tested reviews and popular links in ads, and Google tested top pages and reviews within ads.

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