Yahoo tests reviews and popular links in search ads
Yahoo is testing reviews and popular links within search ads, following similar tests recently spotted in Bing and Google search results.
Yahoo appears to be testing popular links and reviews within its search ads. I spotted a review below a shopping ad, and a popular link shown with a separate ad.
Here is a screenshot of the review in Yahoo’s results:
And here is the popular link shown with the ad:
Similar tests have shown up elsewhere in recent days. Bing tested reviews and popular links in ads, and Google tested top pages and reviews within ads.
Google is testing a new Shopping ad design that displays key product features against a grey background alongside product images, names, prices, and review ratings.
ChatGPT is testing shopping ads at the bottom of results that show products from one website, with the site’s favicon and name above grey product cards showing name and price.
Google is testing a new ad format below AI Overviews, with an image on the left and the title and description on the right under a ‘Sponsored’ heading.
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