Google is testing a new Shopping ad design that displays key product features against a grey background alongside product images, names, prices, and review ratings.
Google appears to be testing a new design for its Shopping ads in search results. Until now, these ads showed the product image, name, price, and review rating. In the new test, Google also shows key features of the product in a grey background.
I spotted this while searching for “ramps for home.” Here is a screenshot:
Showing key features inside Shopping ads looks like a good addition. If users can see a product’s main features right in the search results, they may be more likely to click through.
Bing is testing a Shopping tab that asks users three questions and then tailors results to their answers, similar to recent question-based tests in Google AI Mode and ChatGPT.
Google’s mobile sponsored results are getting more generative, with a loading animation, a description on each ad, and a new AI-written summary at the top that names the brands and links to their ads.
Start the conversation by posting the first comment
Start the conversation by posting the first comment