Bing Shopping ads gain new promotional labels

Bing is showing labels such as “High quality,” “Small business,” and “Buy now pay later” on Shopping ads, highlighting key product and seller details directly in search results.

Microsoft

Bing is now showing labels on its Shopping ads, such as “High quality,” “Small business,” and “Buy now pay later.” I hadn’t seen these labels on Shopping ads before. Until now, I had only seen labels like these on organic and sponsored text ad results.

Here is a screenshot of how it looks.

Bing Shopping ads gain new promotional labels Bing Shopping ads gain new promotional labels Bing Shopping ads gain new promotional labels

Showing labels like these is a good thing for advertisers. Shoppers can see key details about a product or seller right in the ad, and that may make them more likely to click.

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