Google is testing a new label on sponsored ads called “More pages.” It appears with underlined black links, which look more like clickable links than before. We recently covered the “Found on site” label under sponsored results, and this looks like another addition in the same area.
Here is a screenshot of the new “More pages” label.
I don’t think I have seen this type of label before. One of the underlined links reads “Download the app.” I assumed that clicking it would take me to the Play Store, but I expected it might open a page on the advertiser’s website instead.
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