PPC
ClickZ Buyers Guide | Bid management platform review: Acquisio
With more than $90 billion spent on paid search in 2017, bid management platforms play a vital role in deriving maximum value from a brand's digital media budget. In this article, we take a look at one of the leading platforms profiled in the new ClickZ buyers guide: Acquisio.
Mystified by martech? Introducing the ClickZ Buyers Guide series
Search Engine Watch sister site ClickZ has just launched the first report in its new series of buyers guides, which aims to to disentangle and demystify the martech landscape for marketers.
Event recap: State of Search with Brainlabs
On February 22nd, leading digital media agency Brainlabs hosted the latest in its series of PPC Chat Live events at its London HQ. With speakers from Google, Verve Search, and of course from Brainlabs too, there were plenty of talking points to consider and digest. In this article, we recap the highlights from an enlightening event.
A beginner’s guide to display advertising
In an increasingly digital world, where everybody’s eyes are glued to a screen, most advertising can seem like white noise. So you want to make sure you’re designing and promoting worthwhile ads in a proper venue. Here we’ll go over some simple best practices for creating a display ad.
How to deliver a data-driven search marketing strategy using customer intent trends
Where is the biggest opportunity in marketing at the moment? With 3.5 billion searches per day being carried out by Google, not to mention on vertical-specific websites like Amazon, YouTube and Pinterest, there is a huge sea of data available on customer intent which marketers should be taking advantage of.
The 2018 guide to B2B sales, Part 2: Segmentation, content, and nurtures
In Part 1 of this series, we broke down how to effectively use different channels for B2B sales. In this post, we’ll cover creating smart segmentation, and making use of the right content for mid-funnel remarketing and your overall nurture.
Automation, AdWords and Amazon: Ashley Fletcher on the future of paid search
Going by the major announcements we’ve already seen in January, 2018 is going to be a big year for Google, and AdWords will be no exception to that. I caught up with Ashley Fletcher, VP of Marketing at Adthena and former Product Manager at Google, to talk about we can expect from paid search in the coming year.
The must-have tools for paid search success
Paid search marketers look to technology to provide them with a competitive advantage. AdWords is host to a range of increasingly sophisticated features, but there are also numerous third-party tools that add extra insight. We review some of the essential tools to achieve PPC success.
A beginner’s guide to using negative keywords in PPC
In order to make the most of your PPC investment, you need to make use of both common sense and data to constantly tailor your ads. One of the ways to do this is to hone on specific buyer personas which rid your campaign of wasted clicks. In this guide, we'll walk through how to use negative keywords to do just that.
How to get started with Facebook advertising: A step-by-step guide
Organic success on Facebook may have become harder for brands in the past few years - and will become all the more so with the upcoming change to its News Feed - but the same doesn't necessarily apply to its paid advertising options.
