PPC
How to turn off ad tracking in Google, Bing and Yahoo!
We all know that our favorite search engines track and collect a lot of data about us in order to personalize the results - and the ads - that they serve us. But that kind of tracking might not always be welcome.
Emoji appear in Google AdWords ads titles
Emoji have been spotted in the wild in Google AdWords ads titles, giving rise to speculation that this option may be rolled out globally for all advertisers soon.
How will Google’s new ‘Ad’ label impact marketers?
Google started testing a new ‘Ad’ label in January this year, and late last week it was confirmed that this will now be rolled out globally.
How to target high-income consumers with AdWords
Today I am going to be showing you a deeply hidden gem within AdWords that allows you to target people based on their household income.
How digital marketers can take advantage of Valentine’s Day
More than 50% of adults celebrate Valentine's Day, which means that this is a great opportunity for marketers to promote their products in the most appealing way.
What exactly is PPC keyword management anyway?
PPC keyword management gets a fair amount of attention as a topic of conversation (at least in the world of PPC pros!).
Top three programmatic trends in 2017
Programmatic is a game-changing technology in the advertising industry.
Nine crazy predictions for SEO in 2017
It's January, which means you've probably read about 200 expert predictions on the future of SEO in 2017 by now. But if you stick with me, I promise this post won't be like any of the other SEO predictions posts you've seen so far.
How to keep Q4 paying off in 2017
Retailers love the influx of revenue in Q4, but there’s another, more last gift from the spike in digital traffic: data that you can use to your advantage in 2017.
10 online marketing strategies to make you a unicorn [infographic]
Everyone who knows me knows I’m obsessed with unicorns – not just the magical beasts you’ll often find hanging out near rainbows but marketing unicorns.
