PPC.
ChatGPT ads reach 89 countries after expansion into 26 new markets
New advertisers may face home-country targeting limits before they can run international campaigns.
Google tests sticky Sponsored results heading in AI Mode
Google is testing a sticky “Sponsored results” heading in AI Mode that stays visible as users scroll through ads, similar to the…
Netflix adds a conversion pixel, with Trade Desk audiences due in November
Conversion data feeds measurement and targeting, while programmatic audience access has a separate timetable.
Webflow launches Campaigns to build landing pages alongside your CMS
The standalone product connects campaign briefs, landing pages and ads with forms and sales reporting.
Reddit adds campaign forecasts and a score for ad recommendations
The planner and score are rolling out through October; three budget objectives remain in beta.
Yahoo tests reviews and popular links in search ads
Yahoo is testing reviews and popular links within search ads, following similar tests recently spotted in Bing and Google search results.
Google tests product features in Shopping ads
Google is testing a new Shopping ad design that displays key product features against a grey background alongside product images, names, prices,…
ChatGPT tests single-brand shopping ads at the bottom of results
ChatGPT is testing shopping ads at the bottom of results that show products from one website, with the site’s favicon and name…
Google tests new ad format below AI Overviews
Google is testing a new ad format below AI Overviews, with an image on the left and the title and description on…
Google Ads launches Automotive Model Feeds for OEMs in beta
Google Ads has opened Automotive Model Feeds, called ‘Vehicle Top Ads’ in beta, to OEMs in the US, Canada, Australia, and the…
Bing adds white arrows to sitelinks in ads
Bing is testing a new sitelink design with a white arrow beside each link on ads, part of a recent run of…