I doubt that many brands spend much time thinking about data health. It's not the sexiest topic in our industry, and its importance is vastly underestimated.
Reviews are a massive part of the web now, and an absolute essential for online retailers.
Citation building is an imperative process for local SEO. This can help you determine whether automated listing management tools or a manual approach will best match your objectives.
Now that Google has reduced its local listing positions, brands using a limited ad strategy deter ranking efforts. Here’s why it’s important to have a diverse marketing strategy.
Moz just released the results of another survey in which respondents ranked local ranking factors, noting which ones they've paid more attention to since Google switched to three-packs.
A new Forrester report discusses how restructuring under Alphabet could help Google fix its issues in Europe an China, as well as leverage local data, storage, and talent.
According to new research from the Small Business Authority, only 17 percent of small business owners invest in SEO. This is often due to limited budgets mixed with a lack of understanding.
Google recently made changes to its Local Pack, now only exhibiting three top search results. Here are five tips to help optimize your SEO strategy and remain relevant in local search.
Google's recent modifications to the Local Map Pack has made optimizing listings an even greater priority, but why were these changes made? How will this impact your local strategy?
The proliferation of mobile makes it that much more important for brands to think beyond listing management, and make their location data scalable, as well as accessible and actionable to consumers.