How important is local SEO?

Search has never been more real-time, personalised and local. This means search results will be served based on exactly where a person’s location is, there preferences and previous search business.

For businesses with a physical presence, excelling at local SEO is an absolute must.

A Google My Business profile is an essential for local SEO. It’s free and will enable you to appear in local search results for queries specific to your products or services.

Even broad queries with large volumes are now showing local results which is something small business owners can capitalise upon.

People who are searching locally are generally looking for opening time, directions, number to call, store information, a website. It’s therefore imperative that you have all this information listed on both your website and your local listing.

Local SEO also thrives on customer interaction, as customer reviews and ratings are factored into local search ranking.

Search Engine Watch has all the information available to succeed on a local level. Just remember this key tenet: accurate and complete Google My Business information with accurate location data and positive customer reviews (with traditional SEO tactics thrown in) equals good local ranking.

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