Local.
4 things to note when optimizing for local SEO in 2017
According to digital marketing expert Jordan Kasteler, 1 in 3 of all Google searches has local intent. This means users search for and expect local information in SERPs,…
Hotel SEO: Five steps to optimizing hotel deals and listings
To improve the traffic to your hotel website, leading to more revenue for your business, every hotel must ensure that they are…
Five common mistakes small businesses make with their online presence
All small businesses need to know how to create a consistent online presence. 54% of small businesses currently have a website, but…
Heavy discounts and post-Black Friday lull create challenges for retailers
According to The NPD Group, many retailers could struggle to make the entire holiday shopping season a successful one compared to 2015.
8 Tips for a Simplified Local SEO Strategy in the New Year
Once the holiday rush is over and sites are no longer on lockdown, its time to focus on the little things adjustments,…
Google adds real-time data to its Popular Times tool in Search and Maps
You can now check whether a shop, bar or restaurant is busy right at this very moment with Google’s new real-time view.
Why local matters, even for national advertisers
There's been a lot of talk recently about personalization as Google, Facebook, and others continue to roll out new targeting features.
Google Home Services ads come to mobile search (then disappear again)
A trial of Google Home Services (GHS) ads on mobile is the clearest sign yet that Google intends to roll the GHS…
Where is Google heading with mobile local search?
In this column we consider what Google’s plans are for those owned properties that get the prime real estate atop mobile search…
A complete Local SEO guide for small businesses
A practical local SEO guide for business owners.
Yelp vs. Google vs. Facebook Reviews: which should you focus on and why?
If you are handling the marketing for a small business, it can be a challenge to decide where review efforts should be…
Three small businesses rocking local social media marketing
Here are some recent examples of local and small business campaigns that are rocking social media...
Why local search should be part of your ecommerce strategy
As local marketing becomes more important, it's time to focus on local search strategy in order to beat your competition.
How a customer reviews strategy can impact SEO
Chris Bullick explains at Brighton SEO why every brand needs to have a review strategy and what this means for SEO.
Google’s latest algorithm update: did anything happen and what might it affect?
Friday was an exciting day for search, as the ‘chatter’ around a core Google algorithm increased dramatically.
Google Maps update decides which areas are ”of interest” for users
If we didn't have Google Maps, we’d either never leave our homes for fear of getting lost or we'd have to find…
Online-to-offline search value is exploding with ‘near me’ searches
I thought I would look into a keyword phrase that seems to be growing exponentially, especially as mobile search volume eclipses desktop.…
Yelp targets businesses who threaten negative reviewers with legal action
Online reviews can in some cases make or break a business, so it's no surprise that many businesses take their online reviews…
Five ways to use local SEO even when you don’t have a physical premise
How can a business stand out in local SEO with no physical premise? Is it even possible?
Is Google becoming more hyperlocal?
Last week, reports surfaced suggesting the possibility that Google has made changes to local map results. As detailed by Search Engine Roundtable’s Barry Schwartz, in…
Are retailers missing the mark on m-commerce?
With the increasing dominance of mobile across all industries, business owners and influencers in every sector from retail to finance are making…
Five of the most interesting search stories from this week
It’s time for our weekly update from the world of search marketing and beyond. This week we have new antitrust measures against…
Will Pokémon GO become a marketing platform for local businesses?
Nintendo's Pokémon Go, a free augmented reality (AR) mobile game, is on fire.
How are beacons going to affect search marketing?
Recently I’ve been reading a lot about the effects beacons and proximity marketing may have on search strategy.
How to optimize your contact page for better conversions
Providing your future buyers with easy and varied ways to get in touch with you is the most obvious way to improve…
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