Local.
How will the Local Source tag affect SEO?
In order to elevate its Google News feature to meet this standard, Google launched its newest component, the Local Source tag, on Monday, May 9.
Five places your business should source online reviews other than Google & Yelp
Hopefully by now you know how important it is to not only have local reviews posted for your business, but to incorporate…
Beyond local SEO: Greg Gifford on how to win the visibility race
Last Friday at a packed-out Brighton SEO conference, expert local search consultant Greg Gifford delivered a fast and furious presentation on the secrets…
How to optimize your Google My Business listing: expert tips
A Google My Business profile is an essential for local SEO. It’s free and will enable you to appear in local search…
Mobile marketers are missing out on hyperlocal: report
Despite the opportunity to target customers based on their locations, just 22% of marketers agree that they are exploiting hyperlocal advertising to its full…
How does Google determine my local ranking?
Google has revealed a new ranking signal for local search... Prominence.
How are businesses using Google Posts?
Google has recently debuted a new feature giving individuals and organisations a new platform for communicating with the wider public.
How healthy is your location data?
I doubt that many brands spend much time thinking about data health. It's not the sexiest topic in our industry, and its…
The importance of user reviews for local SEO
Reviews are a massive part of the web now, and an absolute essential for online retailers.
How Manual Citation Building Compares to Automated Listing Management Tools
Citation building is an imperative process for local SEO. This can help you determine whether automated listing management tools or a manual…
Do You Have a Diversified Local Strategy?
Now that Google has reduced its local listing positions, brands using a limited ad strategy deter ranking efforts. Here’s why it’s important…
On-Page, Link Signals the Most Important Local Ranking Factors
Moz just released the results of another survey in which respondents ranked local ranking factors, noting which ones they've paid more attention…
Alphabet Creates More Localization Opportunities, Says Forrester
A new Forrester report discusses how restructuring under Alphabet could help Google fix its issues in Europe an China, as well as…
SMBs Don’t Prioritize SEO
According to new research from the Small Business Authority, only 17 percent of small business owners invest in SEO. This is often…
Google Local Pack Is 233 Percent More Important
Google's recent modifications to the Local Map Pack has made optimizing listings an even greater priority, but why were these changes made?…
Beyond Listing Management: Why You Need a Location Data Strategy
The proliferation of mobile makes it that much more important for brands to think beyond listing management, and make their location data…
Testing the International Googlebot, Simplified
Following an article on Google crawling from non-U.S. IP addresses, this columnist tests the Locale-Adaptive Testing Tool across 13 different languages and…
Yelp Earnings Report Shows Strength In Mobile Search
Though the value of Yelp's shares continue to decline, the company is becoming a stronger player in mobile search, as demonstrated by…
YP Product Centralizes Advertising Experience
Launched earlier today, ypPresence Starter serves as a central dashboard for its local advertisers to manage their content, reviews and social activity.
New Google Maps ‘Your Timeline’ Puts Location History at Core
Google is rolling out a new 'Your Timeline' feature for Maps over the coming weeks. The update will map visited locations.
Local Sources Teach Bing Users About Their New Neighborhood
Bing has made it easier for mobile users to navigate a new neighborhood.
A Look at Local Search
Proximity, relevance and prominence are the three cornerstones of local SEO. Reviews are also important, though they don't affect rankings nearly as…
Bing Redesigns Maps for Better User Experience
Based on user feedback, Bing has developed fresh updates for Maps.
Mobile Local Search: An Untapped Goldmine
Many marketers still don't have mobile search down, despite the fact that it's surpassed desktop search with no signs of slowing down.
4 Steps to Optimizing Local Search With Google
Nearly three-quarters of online activity is related to local searches. Using location-specific keywords and leveraging Google+ reviews can help optimize those searches…
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