Local.
Google Buy Button a Reminder to Make Local Marketing Compelling
The Google Buy button will serve as a reminder to local business owners that if they don't give consumers good reasons to visit their shops in person, the…
Facebook’s “Yelp Alternative” Blurs Lines Between Social and Search
Facebook has begun testing a feature that offers reviews from publications like Bon Appetit, Conde Nast Traveler, and the San Francisco Chronicle…
Google My Business to Link to Third-Party Delivery Services
Google Search and Google Maps will now include links to ordering and delivery services like Seamless and GrubHub in Google My Business…
3 Ways to Be a Better Local Search Marketer With the Apple Watch
The release of the Apple Watch will have huge ramifications on how national search marketers target and engage consumers at the local…
Beacons to Revolutionize Search in 2020
Columnist Dan Cristo makes a prediction that 2020 will be "The Year of the Beacon" and with that, will come a revolutionary…
Google to Update Maps
A new version of Google Maps will soon offer users related results on searches, as well as real-time information on traffic.
Google Searches With ‘Near Me’ Surged 34 Times Since 2011
Google search interest in "near me" has increased 34 times since 2011 and nearly doubled since last year, with the vast majority…
Apple Maps Using TripAdvisor Reviews in Some Searches
Apple Maps has relied solely on Yelp reviews for hotels in the past, but one Apple Insider user has found several instances…
Mobile Is Local: Quick Wins and Fast Fails
In her session at ClickZ Live New York, Jori Ford detailed how to master the mobile-local search space.
Mobile Searchers Have Local Intent: 7 Quick Wins [#CZLNY]
During her session at ClickZ Live New York, Jori Ford discussed how to reach consumers when they're searching on their mobile devices.
Amazon Gives Google a Run for Its Money With Home Services
Amazon has launched a new marketplace for local service providers that will rival search competitors like Google and Yelp.
Google’s New Program Aims to Get Local Businesses Online
The tech giant's newest initiative looks to assist local businesses in completing their listings on Google Search and Maps.
Converged Media Requires Converged Metrics
A local digital marketing program that combines paid, earned, and owned will not only attract customers but also deliver a breakthrough benefit…
ypSearch Marketplace Brings Programmatic Local
A new YP ad product aims to help the small search engine compete with bigger rivals like Bing and Google by allowing…
Mobile Search Spend Share to Reach 83% by 2018
Recent eMarketer research found that mobile search spend is growing exponentially with no end in sight, even more so than they previously…
Brands Boost Conversions With Google Shopping Campaigns
Google's local inventory ads, which recently opened up to all advertisers, allow brands like Macy's and PetSmart to make in-stores sales from…
Does Yelp Really Matter?
In a search marketing world that is dictated by Google, should businesses care about getting Yelp reviews?
SMBs Benefit From New YP PPC Local Search Feature
ypSearch delivers SMBs desktop and mobile search ads across Google, Yahoo, Bing, and YP.com.
Optimizing Local SEO Strategy for Multi-Location Businesses
There are lots of challenges that impact multi-location SEO, so how can marketers best optimize their local SEO strategy if they have…
Apps Could Be an Innovative Approach to Local Search
Many small businesses think that apps are best left to big brands and games, but app search is on the rise, and…
Why Search Was Instrumental in the Growth of Taco Bell’s App
Since relaunching its app in October, Taco Bell has found that paid search has contributed to five times the purchase strength of…
Apple Pay Could Mean Shoppable Paths for Mobile Search
A new mobile ad feature allows users to save mobile offers to Apple Pay and Google Wallet with the tap of a…
Spotlight On: Yelp’s Rosie Akenhead
Yelp's manager of local business outreach for the U.K. and Ireland spoke with SEW about recent additions to Yelp, as well as…
Google Tests Live Chat in Search Results
The search giant is experimenting with integrating Google Hangouts into its search results.
Mobile Responsive Sites Boost Search Rankings for SMBs
While most SMBs know that mobile responsive sites boost Google rankings, many don't know that pain points in mobile search could be…
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