Local.
How to create a kickass link-building strategy for local SEO
According to the 2017 Local Search Ranking Factors, inbound links are the most important ranking signal. At Brighton SEO last Friday, master…
How to make sure your dealer locator tools are optimized for local SEO
Brands with many distributor locations across the country use dealer locator tools to provide consumers information on how to find their products…
How to optimize featured snippets for voice search
When it comes to voice search, featured snippets are key. If a searcher is using voice search and expecting a verbal reply,…
6 ways to market your local business online (beyond Google Maps)
Local businesses have lots of great opportunities to use digital channels to their advantage. Here are a few actionable ways to promote…
Google’s constantly evolving search experience – and how it changes the game for local SEO
The importance of local SEO cannot be understated when you consider the dominance of mobile and the sky-high user expectations of being…
How to scale your business internationally on search engines
Most online sites at some stage will want to expand, and one of the most common ways to do that is by…
Taming the local search beast in a post-Possum and Fred world
Two of Google's recent algorithm updates, Possum and Fred, have had a significant impact on local search for various reasons. How can…
International SEO: 5 ways to scale performance
The Internet offers brands an unprecedented way to reach their customers across borders, but reaching different populations requires an understanding of what…
What does voice search mean for your local SEO strategy?
The popularity of virtual assistants means voice search is on the rise. But what does it means for businesses that rely on…
How to optimize Google My Business listings for multi-location businesses
Being listed on Google My Business (GMB) is an essential part of any local SEO strategy. But how can businesses with multiple…