- 102
- articles
- 2009–2020
- on Search Engine Watch
- PPC
- most covered
Jason Tabeling
2020
Search engine saturation: The ever evolving SERP and how brands are responding
The marketing world has had massive changes and search engine saturation has hit the lowest level in 11 years. What…
Page speed is a big deal – Why? It impacts SEO rankings
Trying to prove page speed matters? Look no further than its impact on SEO rankings. Faster pages equal better rankings…
Five Google Trends charts that show the impact of COVID-19
As marketers struggle to grasp the magnitude of changes, Jason Tabeling highlights five Google Trends that can serve as immediate…
A look at performance post Google’s average position sunset: Top vs side
I took a look at CPC and CTR to see how performance varied after the average position sunset and how…
2019
How improved Google ratings impact conversions
In the data set that I used businesses were found via non-branded searches 70% of the time vs. 30% of…
Search engine results: The ten year evolution
Look around at a macro-level to see the trends vs. always focusing on detailed keyword level optimizations. Trends to help…
How did the Gillette video impact search traffic?
Gillette's “The Best a Man Can Be” ad sparked lots of coverage. The real question is, "What impact did that…
2018
How voice queries are showing up in search data
The rise of voice search is no secret, and many companies are still wondering how to address it. When it…
Search trends 2018: what can marketers learn?
Jason Tabeling has spent 9 years monitoring 50 search terms across five verticals to monitor to see how many times…
Why campaign structure is the killer competitive advantage
When pitching to new clients, business is rarely won based on the ability to tactically execute. It’s usually talking about…
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