If we assume, as the joke goes, that the best place to hide a dead body is on page two of Google, we can assume it has a lot of click data to play around with on page one but much less after that point.
Structured snippets are going to change the way people find information on the Web, and you’ll need to adjust your optimization strategies as a result.
The secret to getting the most success out of your initiatives typically lies in accessing the biggest hammer in your marketing tool bag, analytics!
Search engine optimization - and where a website appears in search results - can have a significant impact on click-through rate (CTR), especially for mobile search.
One of the biggest reasons for lost traffic and rankings can be duplicate content. Here are some tips for fixing this problem.
Careful keyword research is a time-consuming, often overlooked, but yet foundational aspect of creating a fantastic SEO strategy.
AdWords isn’t an appropriate advertising medium for every business, but the truth is that many advertisers give up on AdWords way too soon.
As brands and marketers, we’re at a fork in the road when it comes to content; the next path we take will either elevate our journey to the next level, or throw us into a never-ending roundabout that takes us nowhere.
In our haste to leverage the newest way to make ourselves just a little better looking than the next guy, do we often miss the point of Google's actions?
Marketers can use competitive keyword research in part to find more profitable keywords, improve their ad copy and come up with A/B testing ideas.