Analytics.
Guide: How to effectively incorporate customer journey mapping into your marketing strategy
A comprehensive customer journey mapping guide that helps you understand the role of digital transformation and customer experience in your company’s success.
Social media insights in a time of social distancing: The relationship between paid and non-paid social
The social distancing era is creating a new online behaviour which is the intersection of paid, earned, shared, and owned marketing, or…
Keyword research guide: Using Google Keyword Planner’s historical insights to identify emerging and trending topics
A step-by-step guide on keyword research that will help you uncover and utilize search interest trends from Keyword Planner.
Hitchhiker’s guide to the end of the third-party cookie as we know it
Impact's Matt Moore explores options around what affiliate and partnership managers can do to ensure today, so that they can future-proof their…
Four common Google Analytics myths busted
If Google Analytics terms and data confuse you more than enlighten you, this article helps you understand four Google Analytics myths for better…
New study: Majority of consumers are unaware of how search engines work
New BrandVerity study finds that 63% of consumers are unaware of how search engines work.
Yext researches what American customers are looking for throughout the year
Yext’s analysis of the year’s search behavior shows consumers look to go to the doctor’s office in January, the dealership in May,…
Want to reduce your bounce rate, but what does that actually mean?
Marketers have misconceptions about bounce rate, confusing it for "exit rate" or something else. A quick-fire guide to become a bounce rate…
How to create an SEO strategy for website redesign and migration
Common SEO obstacles in a website redesign or migration, and key elements of an SEO-focused strategy, including structure, URLs, links, content, etc.
Search transformation projects: Q&A with SAP’s Siddharth Taparia
Siddharth Taparia, SVP and Head of Strategic Transformation and Partner Marketing at SAP, discusses his upcoming session at the Search Summit on…
How to improve SEO using data science
Data science focuses on eliminating guesswork from SEO. Brands like Airbnb and Netflix are doing it and so can you. Tips to…
Four tools your business needs for better metric reporting
Four tools based on metric reporting that can help your company measure audience identification, site performance, events tracking, and more.
Five steps to deliver better technical SEO services to your clients
Despite how code-heavy and cumbersome technical SEO may seem, grasping its core concepts are closely within reach for most search marketers. Sure,…
Five search reports for ecommerce you can pull now to prep for Q4
For ecommerce companies, it's not too early to start preparing for the holiday season. Here are five search reports to pull now…
Google + Amazon: Data on market share, trends, searches from Jumpshot
"We know Amazon and Google are big, but in reality many of us still underestimate them." Jumpshot's Head of Insights shares data…
Guide to call tracking and the power of AI for analyzing phone data
An in-depth guide to call tracking technology that reviews how these tools help marketers connect digital campaign data to inbound customer phone…
Converting custom: Using analytics to optimize sales funnels
There are five key elements behind a strong sales funnel. Focus on raising awareness of your business. More tips included optimizing sales…
How to set up Google Analytics annotations to show Google updates
With Google releasing more information about updates, you should see it as a good practice to highlight this information in your Google…
Three tools providing actionable competitive research insight
The powerful driving source of any business is its competition. Three competitive research tools that provide highly actionable insights.
Alexa.com adds more search tools to its competitive analysis
Now, the free tool “automatically generates top competing sites that it uses as the basis for a more in-depth competitive analysis report,"…
Five backlink analysis tools agencies should try out
Tools that can help benchmark your clients' link quality against competitors, monitor backlinks, and discover partnership opportunities with other websites.
A summary of Google Data Studio: Updates from April 2019
GDS, a free dashboard-style reporting tool launched in June 2016 allows data import from over 100 third-party sources. Updates listed with screenshots.
What defines high-quality links in 2019 and how to get them?
Assertive Media's 2018 study of 230 UK link-building agencies found that nine out 10 used unscrupulous techniques. So, what makes a high-quality link?
On-site analytics tactics to adopt now: Heatmaps, intent analysis, and more
Google Analytics is great, but here's look at newer, less-discussed tools that can be used for on-site analytics, including Finteza, HotJar, and…
The SEO metrics that really matter for your business
Understand the best metrics for your business when it comes to SEO, view them from a technical and commercial perspective. Lots of…
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