- 20
- articles
- 2014–2017
- on Search Engine Watch
- PPC
- most covered
Jamie Smith
2015
3 Advanced AdWords Features for a Smarter Keyword Bidding Strategy
Here are three advanced Google AdWords features you can use to find the lowest cost per click with the highest…
2014
Search Marketing Reporting: 8 Metrics Clients Actually Care About
Many agencies and Internet marketers deliver a summary of performance for PPC and SEO on a weekly or monthly basis,…
8 Lessons Learned From Owning a Search Agency for 15 Years
Here are some of the lessons learned from owning a search agency for more than 15 years, shared in order…
How to use Keyword Research to Find New Landing Page Testing Ideas
Marketers can use competitive keyword research in part to find more profitable keywords, improve their ad copy and come up…
How FREE Website Call Conversion Tracking From Google Will Benefit You
If a large percentage of your website sales happen over the phone, this is a huge announcement by Google that…
14 Top-Notch Resources to Help You Become a CRO Expert
It's becoming increasingly expensive to drive traffic to your website. The only way to maintain or improve results is to…
Key Takeaways From 5 A/B Tests With Significant Results
Always use positive customer testimonials as social proof. Test higher and lower prices. Increase credibility with trust symbols. Find out…
4 Mistakes Agencies Make to Lose Clients
Not understanding the client's business or economics, not doing enough keyword and competitive analysis, using a generic proposal template, and…
5 Steps to Quick Insights Using Google Analytics Solutions Gallery
Use the Google Analytics Solutions Gallery to find custom dashboards created by experts to speed up the time to insights.…
5 SEM Spying Strategies You Can Use Today to Generate More Profit
Drive more search profit by using keyword and competitive research tools, crowdsourcing, reverse engineering competitor campaign structure, monitoring competitor search…
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