- 25
- articles
- 2013–2015
- on Search Engine Watch
- Mobile
- most covered
Kelly Wrather
2015
Google’s Q3 earnings: how did mobile search perform?
Google recently released its Q3 earnings, citing strength in overall results and calling particular attention to the mobile search business.…
Google Shopping: three updates to be familiar with this holiday season
In anticipation of the holidays, Google has made several enhancements to Shopping Campaigns and Product Listing Ads (PLA) to help…
Increasing App Visibility with Google Play and New Ad Opportunities
In response to mobile consumers' propensity for app use over Internet browsers, advertising innovations such as search apps on Google…
Winter is Coming: How to Prepare for Holiday 2015
The holidays are quickly approaching, and while mobile and cross-device tracking continue to be important, social buy buttons, Instagram ads…
Beyond Remarketing: Powerful Ways to Leverage Audience Data
There's so much data available that it can be overwhelming. Beyond Google and Facebook, marketers can use that data to…
Putting Your Product Feed to Work Across Search and Social
Product Listing Ads are key for retailers - not just through Google and Bing campaigns, but across social platforms like…
Four Mobile Dos and Don’ts for SMBs
As Google and Bing change their algorithms to favor mobile-friendly sites, it's crucial for small and medium businesses to become…
6 Content Tips for Adapting to the Post-Mobilegeddon World
Beyond the site and landing page adjustments of a post-Mobilegeddon world, marketers should also be mindful of how to format…
5 Trends to Watch in the Mobile-First Search Era
In this forward-thinking mobile world, let’s look ahead to the five key mobile trends to watch.
The 7 Habits of Highly Effective Search Marketers
While some of the skills needed to succeed as a modern marketer are evolving, keeping in mind these tried-and true…
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