- 11
- articles
- 2014–2015
- on Search Engine Watch
- PPC
- most covered
Helena Clark
2015
Google AdWords Rolls Out Structured Snippets
Here's how Google AdWord's new ad extension, structured snippets, can optimize your advertising campaign by driving traffic, boosting CTR, and…
A Guide To DoubleClick Executive Reporting
The simplicity, chart customization, and use of formula columns makes Google's DoubleClick Executive Reports a valuable tool for account management…
Concatenate: The Ultimate Excel Function for Managing PPC Campaigns
One particular feature on Microsoft Excel can make PPC campaigns more manageable by allowing users to create structured group names,…
A Shift to Shopping Ads
Retailers are jumping on board with Google's shopping ads. here's a look at accounts that have been running shopping ads…
Optimizing Your Brand Performance on Shopping Ads
Utilizing shopping campaign priorities allows us to bid differently on brand searches compared to other less intent-driven generic searches.
7 Labels Features You Will Love in DoubleClick Search
Here is a look at seven of the best lables features of DoubleClick Search, and how they can help your…
Analyzing AdWords With Analytics Treemaps
The Treemaps report in Google Analytics allows search marketers to quickly spot the strong and weak areas of their AdWords…
2014
YouTube Ads: Getting the Content Right
Search marketers can take advantage of AdWords for video in order to make sure they are targeting their YouTube ads…
Delving Into the Auction Insights Report
How can you get the most out of the Auction Insights report in AdWords? Read on to discover.
Drive Your Clicks In-Store With Local Inventory Ads
Local inventory ads, a new version of the product listing ads, will also display a store marker in addition to…
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